@jamesmckinney_3 : If you upsell a customer more of the same product, you're going to sacrifice LTV. (longer until they need to purchase again) If you cross-sell a customer a complementary product, you're going to increase LTV. (2 things they're going to need again) • TwiCopy

James McKinney III

@jamesmckinney_3

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I tweet about marketing and mindset.

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calendar_today04-12-2020 01:12:50

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James McKinney III

@jamesmckinney_3

18 days ago

If you upsell a customer more of the same product, you're going to sacrifice LTV. (longer until they need to purchase again) If you cross-sell a customer a complementary product, you're going to increase LTV. (2 things they're going to need again)

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