Jacob Beck
@jacobfbeck
Programmatic media guy at @Merkle , BU 2013 Grad, Philly sports fan
ID: 288548520
27-04-2011 01:47:56
1,1K Tweet
439 Followers
1,1K Following
Should #B2B marketers use connected TV (#CTV) #adtech? Jacob Beck of @dwaTechMedia, a Merkle company, discusses if it's worth testing, advantages, and disadvantages in AdExchanger: fal.cn/SnqY
My latest column on AdExchanger: "A Programmatic Trader’s Christmas Wish List " 1) Ads.CERT defined authentic impressions 🤖 2) Ads.txt bid modifiers 🤠 3) A pivot from viewability to viewable CPM (vCPM) 🤯 4) Cross-device attribution by default 🙏🏻 adexchanger.com/data-driven-th…
Excited to speak with Krish Sailam at #ProgIO about advanced ABM practices in programmatic. Hope you can make it! lnkd.in/e84Z-n8
Next up: Tori Shulman (Tori Shulman), Sr. Marketing Manager @zipcar, Greg Campbell, Assoc. Director, Programmatic at GroupeConnect, & moderator Jacob Beck, Assoc Director, Programmatic @DWATechMedia @merkle, will discuss advertising in a cookie-less world. #FutureXSummit
Come hear me and Sarah Wilson speak about B2B marketing and Artificial Intelligence at #PROGIO San Francisco in April! x.com/adexchanger/st…