theatlantic.com/magazine/archi…

MEGATHREAD TIME: In 40 tweets I will describe 40 powerful concepts for understanding the world. Some are complex so forgive me for oversimplifying, but the main purpose is to incite curiosity. Okay, here we go:

Ryan Wallman Charlotte Leonard on me about to give a speech on ‘creative bravery’. ‘NILS. FUCK OFF. FIREMEN GET TO TALK ABOUT BRAVERY. YOU SIT IN EDIT SUITES AND MAKE SHORT FILMS ABOUT CHEESE OR SOME SHIT. YOU DON’T GET TO TALK ABOUT BRAVERY.’ I love her to this day. @Ms_C_Leonard

A proposal, actually a plea, from several doctors on the frontline of COVID-19: Those with new loss of smell should be advised to self-isolate and be tested. This simple manoeuvre could save lives.

[THREAD] 10 Trends Being Accelerated By Covid19

Yes absolutely yes. Payment to saartjiebaartmancentre.org.za I pass the challenge on to: Andrew Levy Fred Roed Ross DrakΞs 🔮 ⌐◧-◧ @andrewtberry Mike Sharman

Today I learned... The white man in this photo was Peter Norman from Australia who finished 2nd the 1968 200m final. Norman stood in solidarity with the American Black athletes. It was Norman who suggested, when discovered they only had 1 pair of gloves, to each wear one. (cont)

‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth digiday.com/media/that-inn…

David Perell Everything is easier once you have an audience. Launches are simple. Opportunities come to you. Plus, attention is flexible: you can direct it toward any future project. Also, I'm not interested in managing a big team and one person with a big audience can still make a splash.

Aaaaand... advertising

I’ve gotten a lot of bad advice in my career and I see even more of it here on Twitter. Time for a stiff drink and some truth you probably dont want to hear. 👇👇

I've built online communities since I was 14, and have interviewed 100's of successful community builders and founders. Here's what I've learned about building great communities: 🧵

Today I found out: 99 per cent of the organisation's (the CPA) annual expenditure of $172 million was broken down into just four line items. Insane accounting practice... afr.com/policy/economy…

Ok - i did what I needed to do, today. Tomorrow the grind starts again. I am dropping the 5th episode of #TheNextChapter with Palesa Segomotso Motsumi this week. I have such a beautiful conversation with Uno de Waal. We spoke in the thick of the lockdown in 2020.

At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead. 👇🏼

Media businesses are perfectly positioned to take advantage of the Minimum Viable Audience: “The Lean Startup Method Is Outdated —Try This Instead” by Lisa Mariá Centeno link.medium.com/sMM72COwPhb

Things I’d like to write about and debate with the design industry 🧵