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It's 2025 and most content is still written for humans instead of LLMs. 99.9% of attention is about to be LLM attention, not human attention. E.g. 99% of libraries still have docs that basically render to some pretty .html static pages assuming a human will click through them.

I’m really proud of how we have stayed ahead of the curve over the last year+ on improving our results within LLMs. Can’t recommend Profound enough. Their team moves incredibly fast and is miles ahead of everyone else.

On my initial thread, I said we were trying to get access to Profound. We got access a few months ago, and I've been using it more and more now. x.com/zenorocha/stat…

The cool thing about Profound is that it records every request you receive and analyzes each header. So you can see data flowing in real-time from AI models based on their User Agent header. In other words, every time there's a Citation, they store that for you.

Good morning. Here are our guest call-ins today: - Ryan Petersen (Flexport) - sarah guo // conviction (Conviction) - James Cadwallader (Profound) - Nicholas Harris (Lightmatter) - Raunaq Singh (Roam) - Quaid Walker (Bezel) See you all very soon.

Using data from Profound to analyze the most frequently cited sites & articles within LLMs for the brand Nike. Check out the 9th most cited website for prompts mentioning Nike as a brand: LinkedIn Pulse. Crazy how much LLMs are leaning into LinkedIn Pulse.

Amazing data by Garrett Sussman and Profound about how the LLMs can have confirmation bias depending on how you structure the prompt #seoweek

I'm really sorry. Two days ago, OpenAI announced the release of Shopping Overviews in ChatGPT. And it took us a whole two days to build support for this feature in Profound. We will do better and move faster next time.

@jason Profound pretty much the uber of that game

It’s 2026. Here’s what’s in and out of a Series A data room.. Out: - ARR - Product analytics - Website data - Gross margins In: - OpenAI token usage - Cognition / Cursor / Windsurf acceptances - Profound search ranking and leads on LLMs - Reducto documents

🚢 Big Ship from Profound today: Google Analytics integration Profound showed you where AI-native traffic was coming from. But what were users doing on your site? Now, you can see what that traffic does—purchases, sign-ups, revenue—tracked all the way through.

Attribute your product's revenue back to users referred from AI-native traffic. It’s the fastest and easiest way measure the real value of your AI referrals. Setup takes under 3 minutes. Live now for all Profound users.

One big glimmer of hope for affiliate & product review sites... Everyone and their mother is going to want to be mentioned on those highly cited pages on product review sites. Looking at Profound data for various brands reveals that the most highly cited sites in LLMs are

"For the first time in 20 years, Google Search Volume is down" - The All-In Podcast Every CMO on the planet should be rushing to use Profound to ensure their brand is at the forefront of AI Search across all platforms

seeing more and more orders come in via chatgpt vs traditional organic search bullish on AI SEO and Profound