In marketing and advertising, simple is smarter-- and here's why: bit.ly/2MpKn4o via dave trott #marketing #advertising

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THERE'S NO POINT TEACHING ADVERTISING davetrott.co.uk/2021/01/theres…

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Fabulous story of passion and excitement for a client, the endless "what if..." creative exploration, brilliantly simple idea, great executions but sadly long before the brief #davesalegend :-)

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Paul Arden on why rough layouts sell the idea better than polished ones From It's Not How Good You Are... (2003)

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“Our industry is drowning in maths and starving for ideas” The adcontrarian on data not being enough - in his book, Advertising for Skeptics

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