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🚨 First tweet alert 🚨 Let's kick it off with a tough lesson I learned about how giving away freebies via affiliates can get your Facebook ads shut down... bark.london/2020/05/22/how… #facebookads #sweatcoin

Calling all ad nerds 🤓 jake newbould Phil Kiel - Ecom Creative @jaketheadnerd Gil David Andrew Faris Taylor Holiday Would love some feedback on this tool we've been testing to see when it's worth making a significant change to our ads, link to the tool is in the blog bark.london/blog/when-to-m…

Apple seems to be privileging its own ad network with its new privacy guidelines: on January 6, it published documentation for a new attribution API for Apple Search Ads that contains more functional granularity than SKAdNetwork (1/X)

Here's a piece I wrote about how iOS14 fits into the broader privacy combo and how FB could well be collateral damage as Apple tries to enter the search market. Hit me with thoughts/feedback #ios14 bark.london/blog/ios14-and…

I'm interested to see how retargeting strategies change on Facebook post iOS14.5. If exclusions aren't super tight, would it make sense to consolidate into a single broad/LAL ad set that excludes purchasers? Or do we just continue as we are knowing it's not perfect...

Make More 💸 With Your Ad Creatives By Answering This 1 Question (+ examples) We see under the hood of a lot of big eCommerce advertisers. And one barrier to growth comes up repeatedly. 1/10

I do feel like the effect iOS14.5 is child's play compared to what's coming with Google Chrome's deprecation of third-party cookies in 2023. People are going to have to embrace measuring performance based on the top line, rather than in-platform (which is already pretty dubious)