“If you have a story to tell, tell it on YouTube. It is a place unlike any other. You can be embedded with culture, achieve depth of engagement, and scale of reach. YouTube is a platform that can help drive all the business outcomes you care about most.” — Pepsi’s Todd Kaplan at

At our Brandcast U.S. event, the CMO behind some of Pepsi's most iconic launches shared how the brand has been unleashing creativity and driving business outcomes with YouTube. Congratulations to Todd Kaplan for an incredible 17-year journey at Pepsi. We can't wait to see what’s

Kraft Heinz has hired former Pepsi marketer Todd Kaplan as chief marketing officer for North America, as the food giant looks to fuel new growth for legacy brands while innovating to meet the demands of health-conscious consumers. adage.com/article/market…

Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. adweek.it/3SbLmXz

.The Kraft Heinz Company's new chief marketing officer of North America Todd Kaplan tells LBB’s Laura Swinton about empowering teams to take smart risks, his ambitions to drive innovation, and the genius of ‘It Has to Be Heinz.' Read here: hubs.la/Q02M_Xc00

Shohei Ohtani is 3 homers away from 57-57!

Fun ambush campaign from Heinz. Ohtani, now at 57 steals & 54 home runs, giving away collectible bottles if he gets to 57/57 and free ketchup to 57 fans for life.

FREE KETCHUP FOR LIFE?? 🍅 I̶f̶ When Shohei Ohtani makes history with the first 57-57 season, Heinz will give away limited edition ‘Sho Heinz’ bottles, and free ketchup for life (‼️) to 57 fans. 😯 (📸: Front Office Sports)

Two mustard legends, together at last. #MUSTAAAAAARD #Heinz Mustard MustardXMustard.com

Lets gooo!!! Huge congrats to Mustard and Kendrick Lamar on winning album of the year at the #GRAMMYs!!! #MUSTAAAAAARD #Heinz MustardXMustard.com

BOOM! Song of the year, Record of the Year, and more - 5 The GRAMMYs last night for Kendrick Lamar and Mustard! 🤯 Can't wait to kick off our epic #HEINZ partnership with #MUSTAAAAAARD!!!!! LFG! #GRAMMYs  #Grammys2025  #Marketing Heinz US

You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ

There is only one Mustard It has to be #Heinz #MUSTAAAAAARD

You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ

You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ MustardXMustard.com

Let’s gooooo! 🔥

Hot dogs RACING at the Brickyard?! 🤯 🌭 Oscar Mayer is joining forces with IMS for an epic #CarbDay celebration, including the first-ever #Wienie500!

6 Wienermobiles. 1 iconic track. This is the Wienie 500. Tune into the Fox Sports app on Friday, May 23rd. AI generated content. Do not attempt.

This needs a network slot.

And the wiener is... speedcafe.com/?p=987872