I didn't expect that the most clicked story from yesterday's #SEOFOMO was going to be a non-Google update resource (!) but a link building article! Congrats Jenny Abouobaia 👏 Check it out: How to Hire a Link Building Agency 👇 ahrefs.com/blog/hire-link…

I've been waiting like 5 years for a hoodie with "hoodie" written on it?! 😍

My most recent article for Ahrefs is all about bad links! We all know they're out there, but how do you avoid them? ahrefs.com/blog/bad-links/

My new article just went live on Ahrefs all about affordable SEO services - check it out :) ahrefs.com/blog/affordabl…

Was super excited today to see my first article for Semrush go live. Check it out 👀👀 semrush.com/blog/link-buil…

My most recent article is on how to use HARO's new Connectively app to get killer backlinks! semrush.com/blog/haro-link…

So about a month ago a former colleague and friend of mine Ben Alfrey wrote a post that sent me down a rabbit hole. What I found is what I think is the future of SEO, something I'm calling: Language Model Optimization. Check out my thoughts: linkedin.com/posts/jenny-ab… #SEO #LMO

What's the adoption of Google's AI Mode since its release? I've got the data thanks to Similarweb 👀 It has gone from 0.84% of Desktop users on May 20 to 1.25% on May 31st. This takes into account clicks on “AI Mode” Tab in Google’s Search Results and clicks at the end of AI

Just had a post go live on Search Engine Land. Check it out here: searchengineland.com/google-ai-over…

So happy to be at SEO Sherpa So much love for the team that’s constantly pushing boundaries with AI, content systems, and yes, Search Everywhere Optimization. 🙌 Grateful to be part of something big. 🚀 #SEO #ContentSystems #AI #SherpaLife

Google’s Gemini 2.5 Pro is now the top performer in coding and reasoning benchmarks, even acing the USAMO math test. With its new Deep Think mode, it’s like giving your AI a PhD in problem-solving. #AI #Gemini25

Google Meet just launched real-time Spanish-to-English translation. Next up? ALL languages. Agencies, this is your sign: No more language barriers. No more awkward pauses. Just seamless global collaboration. Ready your brand for Search Everywhere, Worldwide.

Me: “Let’s add schema to boost visibility.” Client: “Ski… what now?” Look, it’s not 2015 anymore. It’s 2025 and your content needs to walk, talk, and explain itself across every corner of the web. Schema = table manners for AI. Be polite. Be structured. Be everywhere.

Stop writing for one algorithm. Start writing for actual people, AI assistants, TikTok voiceovers, and that person doomscrolling Pinterest at 3am (AKA me). Because the search journey is messy now. So let your content be everywhere they look.

TikTok Creative Assistant now writes your ad copy. Let that sink in. The Gen Z platform is now an ad strategist. Agencies that adapt will ride the wave. The rest? They’ll be stitching together regrets.

One of the things I love about working at SEO Sherpa? We don’t just do SEO—we engineer it. We’re not throwing spaghetti at the SERP wall hoping something sticks. We’ve got systems. Processes. Strategy. It’s wild how much a tight team with the right systems can achieve.

I just saw someone optimizing their blog… …by adding “2025” to a post from 2019. That’s not SEO. That’s time travel fraud. Real SEO in 2025 means optimizing for Google, TikTok, ChatGPT, Pinterest, and your nan’s Alexa. ➡️ That’s Search Everywhere Optimization.

We don’t chase the algorithm. We build content systems so good, Google, Bing, ChatGPT—whatever comes next—can’t ignore them. SEO Sherpa doesn’t play catch-up. We future-proof from day one.

Google’s giving the SERP a voice and it’s not yours. Audio overviews are being tested in Search Labs. TL;DR? You’ll soon be able to listen to the SERP like it’s a podcast. Voice search to audio results, we’re entering an era where accessibility, and auditory UX are priority

🚨 Instagram’s now on Google & Bing! SMMs, is your SEO game ready, or are you already irrelevant? As of July 10, 2025, your Reels, posts & captions can rank in search results. Ready to up your social SEO Game? Get my free Instagram SEO Playbook Here: stan.store/BrandPRINT/p/f…