In product-led SaaS: Product Management’s main job is to make it easy for the User to say Yes. Product Marketing’s main job is make it difficult for the Buyer to say No. Sales’ main job is to monetize by overcoming Customer inertia.

Is this thing working?!

Stockholm-based Ripe helps product-led B2B companies find the ripest leads in their customer base tcrn.ch/3fxjCfa by Anna Heim

🍉Welcome @Ripeapp to #EBVCgang! ⚓︎ Congrats Stockholm founder team CEO Elin & Jonatan on a Pre-seed round: Product-led sales platform lets SaaS companies monitor & couple data sources to uncover + act on prioritized sales opps Anna Heim TechCrunch tcrn.ch/3ChntpI

Great news 🚀🚀🚀 We’re thrilled to announce our $2M pre-seed round led by amazing investors Earlybird VC joined by Alliance VC. Article in TechCrunch: techcrunch.com/2022/09/29/sto… Thanks Anna Heim for covering the story!

News is out! Big thanks to ⁦Tech Funding News⁩ for covering our pre-seed round! 🍉 Female co-founded Nordic startup Ripe bags $2M to develop product-led sales platforms — TFN techfundingnews.com/ripe-secures-2…

PLG teams: Don't get bogged down with switching out your CRM. Instead, prioritize driving in-product engagement and increasing product-led sales velocity 🚀 Thanks to Anna Heim for the mention and highlighting the #productledgrowth stack!

Our Segment integration is live 🎉 #PLG teams can now stream product events to Ripe in just a few minutes – and target their best leads right on the spot when they're using your product. 🚀

Yes, the rumors are true. We're launching on #ProductHunt very soon. Stay tuned! 🍉

Haven’t you heard? 🔊 We’re live on #ProductHunt! 🎉 Check us out and show some love 👉buff.ly/42oppXS If you’re in B2B SaaS, start building pipeline like it’s 2023 - by surfacing, engaging and converting the best leads in your product. We appreciate your support! ✨

💬 "An Arcade on your website should be like an elevator pitch. You've got 30 seconds (max) before someone loses interest." In our latest blog post, we chatted with Ripe's Head of Design, Ian Hazelton, to discuss their storyboarding process for creating an Arcade.

📈SaaStock gathers companies from across #Europe. Headed to #Dublin for it next week?🇮🇪 🤝 Meet Akash Bajwa; Principal Laura Waldenstrom & Laurin Class join a Judging Panel and Laura has a Roundtable on #AI + #VC impact on #SaaS. Say hi to our portco Ripe there, too.🍉

Trying to build a software product without data is really, really hard. Having strong intuition and a gut feeling about what your customers need helps, but only gets you so far. So how are founders and product leaders using data to build their roadmaps today? Join our live panel