Erm. Has anyone else read the DOJ Fact Findings PDF around Google vs Colorado (and USA)? I only ask because it details how Google uses session logs (click data) throughout its system. From crawling, indexing and ranking. Long read but fascinating.

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Please, Google Search Central John 🧀 ... 🧀 Daniel Waisberg Google SearchLiaison - could we please have a new AI Overviews Search Appearance Filter in the Google Search Console Performance Report? It would help to address so many questions from brands/website owners/decision makers about the impact

When Cushion Shaking Attacks 🙄 #localseo

Why should you learn SEO from a course? Because we created one & it would really suck for us if no one watched it! Also because Aleyda Solis 🕊️ 🇺🇦 Andrew 'Optimisey' 🇺🇦 Judith Lewis Celeste Gonzalez share the value of SEO courses on this week's SERP's Up! 🏄‍♀️ wix.com/seo/learn/podc…

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Weird that the HCU "filter" in AI Overviews (I will call it that until we receive evidence that this is not actually in place, I'll wait) that prevents HCU-affected sites from being linked to in there - doesn't apply to other "small" sites that weren't impacted by the HCU. For

👇Superb new article from @apple AI: “we found no evidence of formal reasoning in language models . Their behavior is better explained by sophisticated pattern matching—so fragile, in fact, that changing names can alter results by ~10%!” 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗻𝗼 𝘄𝗮𝘆

Google's SGE nightmare is just beginning.

Could be the last MEGATHREAD 🧵🧵 - judging by the huge reduction in engagement recently. Which in-turn suggested this topic. The reason why I do this. The reason why I pay for the tick. So people can see the journalism. Because that is what the Secret DJ project is for. I did a

The Daily Mail just won the right to say Douglas Barrowman has "cocktail-sausage fingers". And it won the right to say his actions ruined thousands of lives, led to two suicides, and that he lied about his ties to a likely fraudulent tax scheme. Thread.

At Arsenal vs Chelsea. Natalie Slater are you here?

After checking into the first module of the Wix Studio SEO course, I started off with @optimisey 's session on keyword research What I found insightful? 🧵 #SEO #KeywordResearch #SEOTalk

Agencies need to stop pretending that the Google Ads Partner badge has anything to do with SEO. It doesn't, it's misleading - and Google specifically tells you not to do this. SEO agency red flag ⛳️

“We’re using AI to scale content” Oh, so you’re mass producing the exact same stuff everybody else is? Cool - that should set you apart.

40K subscribers are looking for bonus material for the SERP's Up Podcast 🎙.... are you? The only place you'll find it is in Searchlight, our monthly SEO & marketing newsletter! 📩 This month's edition had the great 🇺🇦 Andrew 'Optimisey' 🇺🇦 tips on learning SEO 👨‍🎓 (Don't miss the full

🎟️ Don't use trainline 🛤️ Their model relies on hidden fees, deceptive ticket options, and overpriced fares – all designed to boost shareholder profits at the public’s expense. These are their major shareholders 🔽 Read RMT's article. x.com/RMTunion/statu…