Watching the new British Airways safety video pre flight and can confirm this makes the safety information so much more engaging Good job Uncommon Nils Leonard

BritBox celebrates British TV with epic time-lapse of an actress morphing into different roles: tinyurl.com/58jfdddu

14 hours of filming, 11 sets, 1 shot: Why BritBox went all-in on craft for its new ad. f-st.co/0YSI7dZ

While the feed of the past two weeks brilliantly showed that the #advertising industry is dying from the sword of mediocrity wielded by its own hand, @Uncommon_Studio New York and BritBox US created something epic. Brutally brilliant! LONG LIVE CREATIVITY & CRAFT!

No AI here! The latest BritBox campaign from creative studio Uncommon was shot in a single take that lasted 14 hours, 45 minutes and 31 seconds. clios.io/4j4IKGn

Uncommon’s ‘See It Differently’ compresses 15 hours into 90 seconds to celebrate the craft of British storytelling. adage.com/creativity/wor…

When AI-generated ads multiply like rabbits on steroids, BritBox just hit the brakes—hard! BritBox Flips Off AI with a 14-Hour, One-Shot Ad That Says Something dailycommercials.com/britbox-flips-… nice work BritBox US BritBox Press UK

'A love letter to traditional filmmaking - championing craft, graft & genre in opposition of CGI & AI. A 50-person crew included specialists in makeup, costume, set design & props.' . It's Nice That on Uncommon NY's 14 hour one-shot take with BritBox US 🔥 itsnicethat.com/articles/uncom…

'We’re in an age where everyone’s talking about AI & how it’s going to replace stuff. We wanted to try & do something different. Not out of vanity, but because it made it special & we had one go at it.' . Nils Leonard x Fast Company on BritBox US🔥 fastcompany.com/91313764/14-ho…

Feel like Sleep Token could write the soundtrack to The Little Mermaid at this point.

Don’t start in service. Uncommon

.Nils Leonard on why it’s the worst time in human history to start a creative company—so start. ow.ly/q3fH50VXQs2

Don’t start in service. If anyone is even still on here, here is this from the excellent D&AD.

Don’t start in service. If anyone is even still on here, here is this from the excellent D&AD.

‘AI isn’t our biggest threat. It’s apathy.’ . Nils Leonard at D&AD 2025 on 🔥 Read more via The Drum ⬇️ thedrum.com/news/2025/05/2…

‘How to start a creative company at the worst point in human history to start a creative company.’ . Nils Leonard x D&AD 2025 🔥 Read more via The Drum  ⬇️ thedrum.com/news/2025/05/2…

Nils Leonard's recent D&AD talk is quite possibly the best 20 minutes you could treat yourself to today. So get off the socials and give it a watch. youtu.be/RzER-_odM30?si…

🖤

Always put you first. At the end of the day, when you’re in a room by yourself, do you like it? —Tyler, The Creator Make it anyway.

'Uncommon’s view has been to try & find fame within design systems - to find emotion & a way to move people.' . Nils Leonard speaks to Design Week on the appointment of Lisa Smith & their shared belief in the power of design to move people ⬇️ designweek.co.uk/uncommon-hires…