Mike Caprio (@michaelcaprio) 's Twitter Profile
Mike Caprio

@michaelcaprio

Media, Technology & Video | GM of Global Advertising @JWPlayer @Connatix | Former @Sizmek @ZetaGlobal @Disney @CBS | Father. Sports Junkie. Business Builder.

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linkhttp://mikecaprio.nyc calendar_today26-06-2009 21:28:24

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Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

Love this nugget from Rishad Tobaccowala this morning. “A decision that can be reversed should be made fast versus one that cannot should be marinated in time.” rishad.substack.com/p/how-to-see-b…

Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

Sorry I missed Marketecture this week, but these are the themes I’ve seen posted that are occupying the discourse for the open web. 👇 Love it. Forcing accountability and transparency will help us weather the storm.

Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

AdtechX, if you’re attending Possible next month and want to talk all things video, DM me. I’ll share the link to our Day 1 Happy Hour, which can be your pre-game before the ⁦⁦Marketecture⁩ event.

AdtechX, if you’re attending Possible next month and want to talk all things video, DM me. I’ll share the link to our Day 1 Happy Hour, which can be your pre-game before the ⁦⁦<a href="/marketecturetv/">Marketecture</a>⁩ event.
Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

Thrilled to welcome John Nardone to jwplayer Connatix to continue to innovate video for consumers, brands, agencies and media companies through data, creative, identity and curation. prnewswire.com/news-releases/…

Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

Lots of chest pounding on the Google verdict across #adtechx Beware of unintended consequences for pubs and consumers. Google crossed the line many times over the years. But that foundation, if dismantled without proper consideration will destroy what's left of the open web.

Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

If you believe the future involves some form of Agentic AI assistants (🙋🏽‍♂️) then the implication for both digital media monetization + performance advertising is massive. Selling to an AI Agent? 👉Context, Personalization, Weighted Reviews from modeled personas, etc. Buckle

Mike Caprio (@michaelcaprio) 's Twitter Profile Photo

The world’s premium video platform jwplayer — now with award-winning AI at the core. Martech Breakthrough named us Best AI Video Marketing Solution — and we’re just getting started. 🎯 Frame-by-frame video computer vision 📈 Outcomes-focused addressability & curation 🤝