Michael Bassik BTE Best Tour Ever every year at CES. MDC's CES tour pitches SwaS: 'screen with a service' mdcpartners @stagwellgroup bit.ly/2LxDPmG Joe Mandese

The very good people at Brooklyn Magazine ran an excerpt of Wild City NYC today about Mucky the #GowanusCanal dolphin (RIP), the history of the waterway, and the improved future Gowanus Canal Conservancy hopes to see for the area. bkmag.com/2021/03/17/the… #NYCwildlife #BookTwitter #NYChistory

.⁦Michael Bassik⁩ game on: Café au Lait Coffee Flavor Sprinkles | ... amazon.com/dp/B08QFCZ48B?… #Amazon

🚨 New podcast episode alert 🚨 🍦 This one is about ice cream! 🍦

🚨 HUGE new feature alert! 🚨 Deploy by DSPolitical now has an advanced audience builder that gives you the full power of the Catalist_US voterfile, fully onboarded and ready for immediate digital activation across CTV, video, native, and display inventory!

Think we missed someone? There's always next year!

Very cool list: Brooklyn's 50 Most Fascinating - Brooklyn Magazine bkmag.com/brooklyns-50-m… Michael Bassik brian braiker

During today's webinar, Michael Bassik, president of Optimad Holdings, had this to say on content consumption in 2022, "We should strive to understand how targeted audiences are consuming content across ALL devices, platforms, and formats– and how these viewing habits interact."

We will be returning to Brooklyn this June to headline Brooklyn Magazine Festival! Tickets on sale now at link.dice.fm/C2fcd12589b8

#Hiring alert! We have 3 open positions in our Business Development department. If you or someone you know is interested in politics, digital ads, or best-in-class targeting, you can check out these positions and more here ⤵️ dspolitical.com/careers/

Great insights from veterans of digital political campaigns on “Lessons for Brands” panel moderated by Marty Swant. “A big mistakes in political campaigns is over-targeting core and eliminating those outside that dataset, at the expense of reach.” Mark Jablonowski DSPolitical

My kind of people!

“Once again, Big Tech is pulling the rug out from under American voters. Whether Microsoft and Xandr like it or not, political advertising is critical to communication in a functioning democracy.” – Mark Jablonowski dspolitical.com/press-releases…

When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: winwithoptimal.com/case-studies/o…

ICYMI, today in Ad Age: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."

Flying today is fraught with emotion. Uncomfortable mix of sadness and resilience. Powerful experience observing moment of silence at 10k feet with crew and passengers tinged with anxious feelings as FAA prevented flights from landing into DCA until 9:45am. #neverforget

My latest, perhaps the most difficult story I’ve ever had to report and write:

Thank you, Sasha Issenberg. I always saw Hal Malchow as an inspiration and visionary. He and Michael Bassik shared the firm’s digital data with me for my college thesis when they didn’t need to. We were honored to have a chance to return the favor, in part, for this last book.

West Wing fans - @allisonbjanney, @BradleyWhitford, (((Melissa Fitzgerald))), Samsara Pro Subscriber, Richard Schiff, and (((Jew))) want to talk to you about the LOFT fellowship.