Malika Korganbekova
@malika_kor
UChicago, PhD Northwestern
ID: 1589701129335705600
http://malikakorganbekova.com 07-11-2022 19:27:49
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So proud and happy to have graduated from Kellogg School yesterday! Forever grateful to my fantastic advisors Brett Gordon , Caio Waisman, Eric Anderson, and Rob Porter! Congratulations to my amazing friend and classmate Bindan too! ❤️ 😀
How many consumers should a campaign reach or what budget should be set? Caio Waisman and I present a method for these *intensive margin* ad decisions. 📜"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci. arxiv.org/abs/2302.13857
My update on Privacy Sandbox with BU Digital Business Institute now up on YouTube covering: - latest Sandbox adoption stats - publisher revenue with sandbox - advertiser conversions with sandbox youtube.com/watch?v=r6V49o…
We wrapped up the 11th annual Conference on Digital Experimentation this past Saturday with our second half of plenary speakers and the fireside panel on "The Changing Data Environment." Thank you to everyone for another successful year of Conference on Digital Experimentation - we look forward to having you join us
📣new "How I Wrote This" podcast episode! I spoke with Jean-Pierre Dube Günter J. Hitsch & Peter Rossi about their paper, "Do Switching Costs Make Markets Less Competitive?" Listen wherever you get your podcasts or here's a link: creators.spotify.com/pod/show/hiwtp…
Paper with Caio Waisman finally out in articles in advance. WP version: arxiv.org/abs/2302.13857
New episode! “Canary Categories” with Ayelet Israeli (HBS) and Eric Anderson (Kellogg)