Playing one long term game is way more easier and profitable than adding ten short term games of chasing immediate results.

A wide array of personalities can be successful CEOs One trait you HAVE to have is intense curiosity At scaled cos, CEOs main job is information gathering ie wtf is going on If you aren't constantly digging & curious about your entire org, then it's the blind leading the blind

Broadly speaking, you're competing on either innovation or brand. Most don't have enough money to win on innovation but play the X+1 feature game anyway. Most should compete on brand, but are not aware that's the game they play. If they knew, they'd invest differently.

The best marketers know that they don't know everything about marketing.

Twitter is the most powerful social media platform in the world. However, most people don't know how to use it effectively. Here are 10 tips that will help you master Twitter...

A Vision Of eCommerce Post COVID The next phase of growth for many brands is going to be far more tempest than tidal wave. Here is what I see on the horizon... (warning it's darker than I hoped)

Work with people who: - consistently change your mind - care more about getting it right than being right - enjoy sparring intellectually - don’t give for the sake of social cohesion Last but not least, you have an absolute blast spending time together.

If you are a CMO or marketer complaining about rising CPMs, you are outing yourself as a bad marketer. Short 🧵

Patrick Coddou Zach Stuck If you’re testing new copy, headline, hook, destination, or offer using a historically great piece of creative, you want a new ID for each so that you get new learnings for that test. Duplicating an AD and changing the copy & url, the previous learnings are still attached.

3 Things To Know About The New Instagram Reels Ad Placement! I always recommend testing new features and prioritizing your creative strategy for new placements. That being said, there are some things you need to keep in mind for Reels. Scroll through this thread for my 3 tips👇

PSA When ad buyers or agencies say they see UGC ads working the best for their brand(s) and don't provide additional context, they are missing/misrepresenting the most important component to what's actually driving sales. (1X)

Agency owners - my partner Nick Fisher & I started an agency, grew it to $1.1 mill in a year, & sold it. Want our entire infrastructure (tech stack, marketing SOPs, client success metrics, ops SOP, etc.)? I'm talking about EVERYTHING. Like + comment "agency"+ retweet.