Brett Fish 🐟 (@brett_fish) 's Twitter Profile
Brett Fish 🐟

@brett_fish

🫢 Unf*cking your digital ads tracking since 2017 | Founder @TagHero_ 🏷️ | 🤝 Meta and TikTok Technical Partner | Boy (x2) and dog dad

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Gate.io (@gate_io) 's Twitter Profile Photo
Gate.io
@gate_io

5 hours ago

🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358
Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

Let's talk about Meta's infamous "fbc" parameter and why it's so important to your Meta advertising efforts. The "fbc" is the most important user match parameter in Meta's tracking system, and the most heavily-weighted component in your EMQ scores. So it plays a huge role in

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

Yesterday we talked about how important Meta's "fbc" parameter is to your Ads optimization and performance - today we'll talk about Meta's other (less important) user match parameter, the "fbp" parameter. The "fbp" is also known as the "Browser ID" parameter - since it's a

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

About 90% of the brands we audit tracking for are blocking legit sessions in their Meta Dataset, because they don't have the Allow/Block setup dialed-in. Don't be "that guy" :)

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

We're seeing a lot of advertisers that have Meta's "Core Setup" applied, but not a lot of people know what it is and what kind of impact it has on their advertising results. The quick take is that Core Setup closes data loopholes to prevent advertisers from sending data that

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

Recently saw a post here on X and corresponding blog article from a pretty big name in the DTC/agency space around Core Setup - claiming it "imposes black box restrictions", limits your ability to measure and attribute properly, and can block BOF events. To our knowledge and

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

They FINALLY combined them...word up Meta

They FINALLY combined them...word up <a href="/Meta/">Meta</a>
Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

Also a couple of small, but cool & useful updates in Meta Business Manager - Datasets now indicate if they're owned by another BM and the channels sending data (i.e. "Pixel" and "Conversion API") right in the list of Datasets

Also a couple of small, but cool &amp; useful updates in Meta Business Manager - Datasets now indicate if they're owned by another BM and the channels sending data (i.e. "Pixel" and "Conversion API") right in the list of Datasets
Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

2 months ago

Meta Health & Wellness restrictions update: We've been hearing from a lot of clients that as soon as they've been categorized, they're seeing drops in spend and performance, even if their actual categorization and "restriction" is in the lowest tier with only something like Core

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

a month ago

Many of you may have been receiving this email from Shopify this past week. This is a PSA and friendly reminder that any conversion tracking setup in the existing "Checkout Scripts" section WILL BE GOING AWAY FOREVER on August 28th. We've seen a LOT of clients who have Google

Many of you may have been receiving this email from <a href="/Shopify/">Shopify</a> this past week. This is a PSA and friendly reminder that any conversion tracking setup in the existing "Checkout Scripts" section WILL BE GOING AWAY FOREVER on August 28th. We've seen a LOT of clients who have Google
Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

a month ago

We've been doing a lot of work and having a LOT of conversations around Meta's Health & Wellness categorizations and data restrictions. It's a big deal for advertisers, and many have been seeing Ad Account performance tank once they get categorized. So I took everything we know

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

a month ago

One additional thing to mention on the Meta Health & Wellness deal - if you've been categorized as "Health & Wellness - other", and are in Core Setup, and your performance has taken a hit....give it a little time. I know that can be a hard exercise, but we've also heard about a

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

a month ago

Core Setup is not tanking your Ad Account performance. It was around long before the Meta H&W category, and is applied in other verticals as well. If you’re seeing a drop in performance - and it’s actually due to H&W as opposed to outside forces - it’s due to being

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

a month ago

On Shopify and want to maximize capture of Meta's infamous "fbc" parameter? Just copy the script below, and paste it as high as possible in the "<head>" section of your Shopify's theme.liquid file (Sales Channels -> Online Store -> Themes -> Edit Code). *IMPORTANT - change

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

a month ago

Hey guess what - talking about Meta Health & Wellness categorization and data restrictions again :) We've had a lot of questions this week - some things to clarify: 1). Core Setup is not tanking your ad results. It's guilt by association. What seems to be doing it is being

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

21 days ago

There’s a significant Shopify bug happening today that is impacting Custom Pixels and web tracking. If you’ve seen events/tracking drop off with no other changes, it’s due to the bug. Shopify knows about it and they’re working on it.

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

17 days ago

Amazing few days in Kohler, WI with The Foxwell Founders squad. Andrew Foxwell 🦊 and Gracie Foxwell always put on amazing events. And every time, the quality of the people, both professionally and just as human beings, blows me away. Many of these folks I'm proud to call true

Amazing few days in Kohler, WI with The Foxwell Founders squad. <a href="/andrewfoxwell/">Andrew Foxwell 🦊</a> and <a href="/GracieFoxwell/">Gracie Foxwell</a> always put on amazing events. And every time, the quality of the people, both professionally and just as human beings, blows me away. Many of these folks I'm proud to call true
Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

13 days ago

Does anyone have a solid recommendation for an App/Software developer? If you've worked with someone good, I'd love an intro. We're looking to build something connected to Meta's APIs that can store and report client data in a dashboard and also send them direct

Brett Fish 🐟 (@brett_fish) 's Twitter Profile Photo
Brett Fish 🐟
@brett_fish

12 days ago

We’ve been seeing a lot of Meta Health & Wellness categorizations applied to the “myshopify.com” domains of Shopify stores, as opposed to the actual custom domain where most of the events are coming from. On a technical level - you should be OK in that situation. The