Are your shoppers promiscuous? By promiscuous, we mean:🔎 Shoppers are actively seeking new brands, new products and services, and even new channels of distribution. Are you missing out on understanding your audience in this environment? Find out: alteragents.com/promiscuity-qu…

"Streaming video is a space that must be incorporated into the mix to keep a competitive edge." Heather O'Shea shares #mrx techniques to get #streamingads right in Advertising Week advertisingweek.com/adaptive-media… #streamingmedia #advertising #ads #adstrategy #insights

Have you taken our new quiz yet? It's fast & easy - and it can get you thinking about your current approach to #marketresearch. Are you getting the best #insights to make decisions and meet your goals? Change it up: : lnkd.in/guS-mn9Y #brandloyalty #mrx #consumerbehavior

One year ago today we aired our most popular podcast episode of 2023, when Heather O'Shea of Alter Agents joined us to talk about why #marketresearch is becoming even more important in today's digital and consumer landscape. Listen here: hubs.li/Q02nJvhJ0 #insights #mrx

This is a call to action: We must start trusting the data again to move into a brighter future. Read more: hubs.li/Q02nNrTC0 Written by Rebecca Brooks of @alter_agents

Have you taken our quiz yet? It's fast and easy - and it can get you thinking about your current approach to #mrx. Are you getting the best #insights to make decisions and meet your goals? Old ways of doing things don't work. alteragents.com/brand-narcissi…

What affects promiscuity? Shopper promiscuity that is - one product of the decline of brand loyalty. Brand category plays a big role in consumer behavior. Take our quiz to see where you land, and what you can expect from your audience. #mrx alteragents.com/promiscuity-qu…

"Interest rates are expected to drop, inflation rates are declining, and a recession may be off the table. Why are we still gloomy and uncertain, even though the numbers paint a much better picture than we anticipated?" Our CEO writes for #Forbescouncil forbes.com/sites/forbesag…

Big streaming providers are offering more opportunities for #advertising. 98% of households subscribe to a service. You need to know how to reach your audiences in this medium & understand the efficacy of your efforts. We write for @Advertisingweek alteragents.com/advertisingwee…

Austin here we come! ✈ We can't wait to see everyone and share some #insights at Greenbook's #IIeXNorthAmerica in just 2 weeks. Mark your calendar now for Heather O'Shea and Aarti Bhaskaran's talk on #AugmentedReality on 4/17 at 11:25am. greenbook.org/events/iiex-no… #mrx

.StreamTV Insider covers Disney's partnerships with The Trade Desk & Google's Display & Video 360, quoting our recent Advertising Week: streamtvinsider.com/advertising/di… #streaming #advertising #mediaplanning

At #IIexNorthAmerica? Head on over to the green stage NOW to catch our CRO Heather O'Shea and Aarti Bhaskaran of Snap Inc. - they're talking #augmentedreality at 11:25am. See you there! #iiex Greenbook #mrx #insights

Media planners need to understand the unique characteristics of streaming advertising. Unlike traditional TV, streaming platforms offer more flexibility in ad placement and targeting. Our CSO Heather O'Shea writes about an adaptive approach: alteragents.com/advertisingwee… #MRX

How Will You Know If Your Market Research Methods Are Outdated? hubs.li/Q02vCXFN0 Written by Rebecca Brooks of @alter_agents

. Snapchat and Alter Agents Research Illustrates the Powerful Impact of #AugmentedReality on #Sustainability hubs.la/Q02zQy8B0

The integration of AI presents both opportunities and challenges for any company in a human-centered industry. Read more: hubs.li/Q02F9g-50 Written by Rebecca Brooks of @alter_agents

The Power Of Data To Help Brands Navigate Consumer Fear hubs.li/Q02LvCp50 Written by Rebecca Brooks of @alter_agents

Consumer fear and anxiety—which have always been lurking in the background—are again taking center stage. Data can help. Read more: hubs.li/Q02Lvs4l0 Written by Rebecca Brooks of @alter_agents