Programmatic 101: If you're not sure you need programmatic, you probably don't.

Brands and agencies, please listen to my words. When you have branding budgets and don't have a clear KPI other than "branding," do not, for the love of God, default to driving clicks and traffic acquisition from that budget. Don't use viewability as a performance metric. Don't

Has anyone actually seen a real, comprehensive AI media planning solution? Most feel like ChatGPT wrapped in a UI with surface-level suggestions, no real trader logic, no understanding of tradeoffs. Where’s the depth?

❓ ❓ How to waste your programmatic budget in one easy step: Mix Web, In-App, and Video in one line item. The DSP will chase cheap volume - and you'll end up dumping budget into Android games.

Ep. 90 of the AdTechGod Pod Protect the Publisher: Walt Dublin on AI, Monetization, and Mentorship Walt Dublin from Raptive joined the AdtechGod Pod with a clear message: publishers deserve more protection, more transparency, and more innovation. • AI and crawlers are

📚 Ari Paparo’s new book Yield pulls no punches. It's a history of how Google built its ad tech monopoly — and the shady internal projects (Jedi Blue, Bernanke…) that led to the DOJ's antitrust case. adexchanger.com/publishers/mor…

Are we close to the point where everyone’s just fed up with AI?

Congrats!🎉

Ad Nauseum Episode 11: Custom, Normal, Fun or Spicy Mode x.com/i/broadcasts/1…

Should Jeff T Green join Ari Paparo on his podcast? The Trade Desk

Check out our new Marketecture Podcast with Brian Wieser. We're talking agencies, ad tech earnings, and why he’s still holding onto three passports -- just in case. 👉 Link in the next post.

TTD earnings report - what’s going on? I see a lot of takes out there about why TTD’s stock price dropped after their earnings report. And it’s actually very interesting to see how overall sentiment changes after negative stock performance vs positive. I wanted to share a more

In the last few quarters, I keep seeing the same headlines after TTD earnings: ‘Amazon is winning,’ ‘Google has O&O,’ ‘The open web is dead.’ If we define the open web as just desktop and mobile websites, fine - that part isn’t growing. But programmatic is bigger than that. CTV,

Excited to join the Ad Nauseum this Thursday at 4PM EST! Join us this Thursday!