Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile
Jordan Fry 🪐

@j0rdanfry

Scaling 7+ figure brands with Pinterest, Google, & YouTube Ads | Founder, RevAmp | ex-Google, ex-Pinterest

ID: 28741248

linkhttps://bit.ly/3PSNr9g calendar_today04-04-2009 04:39:48

11,11K Tweet

903 Followers

1,1K Following

Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

Media buying doesn’t create demand. It allocates attention. If your business model can’t convert attention into profit, no platform can save you.

Media buying doesn’t create demand.

It allocates attention.

If your business model can’t convert attention into profit, no platform can save you.
Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

Most ad accounts don’t fail because of bad ads or poor management. They fail because the business behind them isn’t ready to scale yet.

Most ad accounts don’t fail because of bad ads or poor management.

They fail because the business behind them isn’t ready to scale yet.
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Google Ads in 2026.. The winners won’t be the ones who “let AI handle it.” They’ll be the ones who: •Use broad match + PMax for scale •Still do real keyword research •Still Sculpt queries + negatives •Tie everything back to profit, not ROAS AI is a tool, not a strategy.

Google Ads in 2026..

The winners won’t be the ones who “let AI handle it.”

They’ll be the ones who:
•Use broad match + PMax for scale
•Still do real keyword research
•Still Sculpt queries + negatives
•Tie everything back to profit, not ROAS

AI is a tool, not a strategy.
Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

The real moves in my agency wasn’t more clients. It was: •Every client gets a shared portal in Notion •Every recurring task becomes an SOP •Every “hey quick question” goes into a system Chaos didn’t disappear. It just has somewhere to live that isn’t my brain.

The real moves in my agency wasn’t more clients.

It was:
•Every client gets a shared portal in Notion
•Every recurring task becomes an SOP
•Every “hey quick question” goes into a system

Chaos didn’t disappear.
It just has somewhere to live that isn’t my brain.
Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

Nobody tells you this about being an entrepreneur: It’s not “I’m working 16 hours a day…” It’s: – I like the person I’m becoming – I have a few people I’d call at 2am – My work funds a life I actually enjoy – I’m not constantly negotiating against my own peace Optimize for

Nobody tells you this about being an entrepreneur:

It’s not “I’m working 16 hours a day…”

It’s:
– I like the person I’m becoming
– I have a few people I’d call at 2am
– My work funds a life I actually enjoy
– I’m not constantly negotiating against my own peace

Optimize for
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When we inherit a messy Google ads account, we don’t immediately start by rebuilding everything from scratch. Here’s the order of ops we use when taking over Google Ads for a scaling brand: 1️⃣ Stabilize first Stop the bleeding first (irrelevant queries, AI Max going rogue,

When we inherit a messy Google ads account, we don’t immediately start by rebuilding everything from scratch.

Here’s the order of ops we use when taking over Google Ads for a scaling brand:

1️⃣ Stabilize first 

Stop the bleeding first (irrelevant queries, AI Max going rogue,
Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

A founder asked me “How do I know if someone’s actually good at Google Ads?” Here’s what I told him: Ask them to audit your account. → See if they can identify real issues → Recommend what actually moves the needle → Back it up with proof, not fluff → Evaluate if it will

A founder asked me “How do I know if someone’s actually good at Google Ads?”

Here’s what I told him:

Ask them to audit your account.

→ See if they can identify real issues
→ Recommend what actually moves the needle
→ Back it up with proof, not fluff
→ Evaluate if it will
Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

Google Shopping doesn’t work like Search. You can’t “pick keywords” manually. Google matches queries to your products using: • product titles • attributes • feed data So your product title = your most valuable real estate. Title optimization checklist: -Use real search

Google Shopping doesn’t work like Search.

You can’t “pick keywords” manually.

Google matches queries to your products using:
• product titles
• attributes
• feed data

So your product title = your most valuable real estate.

Title optimization checklist:
-Use real search
Jordan Fry 🪐 (@j0rdanfry) 's Twitter Profile Photo

I am a Utah alum and long-time Utah football fan. I also lived in Ann Arbor for the last 5 years. I've BEEN #GoBlue & #GoUtes. Now seeing both fan bases come together like this has me in my feels. I still feel like I'm dreaming, but this is awesome. Go get that natty Coach

I am a Utah alum and long-time Utah football fan.

I also lived in Ann Arbor for the last 5 years.

I've BEEN #GoBlue & #GoUtes.

Now seeing both fan bases come together like this has me in my feels.

I still feel like I'm dreaming, but this is awesome.

Go get that natty Coach