Fantastic deck! ⬇️

Right now, this is the most important news presented at #GoogleIO (and I can tick off one of my unsolicited previews for 2025 as correct ✅). This, combined with personalization, is going to make people rethink Search (I mean “people still thinking SEO in keywords terms).

I must thank people like Giorgio Taverniti, Sico de Andrés, Kirstie Cartledge and Brett Tabke for having given me the opportunity to share my to dos for the future of Google, that Google today announced is it’s present. I’m sorry for the organizers of other conferences: you missed it 😉

🚨 BREAKING: Google just turned Gemini into an AI operating system. At I/O 2025, they launched a full suite of tools that go way beyond chat. Here’s what just dropped and it’s wild: 🧵👇

🤖 New Google Documentation with guidelines for AI search with a final recommendation to stop focusing on visits as a metric 👇 * Focus on unique, valuable content for people: Focus on making unique, non-commodity content that visitors from Search and your own readers will find

Preview of the article I will publish today on my website #SEO #Search

Google is rolling out AI Mode to US users but they’re not sending a referrer value (adding "noreferrer" in the linked URLs), so it will be attributed to "direct" traffic in analytics - This was first noted by Tom Critchlow, and later validated and covered by Patrick Stox, who is

🚀 CALL FOR SPEECH di #BTO2025 Diventa protagonista di BTO! Novità 2025, la Call for Speech: un invito aperto a chi desidera portare idee nuove, visioni inedite e contributi stimolanti. Vuoi candidarti? A tempo fino al 21 giugno. Compila il form 👉 bto.travel/la-nuova-call-…

A Must Read Actionable guide by Fabrice Canel & Krishna Madhavan to Create and Optimize for AI Search 👇🤖 🔭 Plan for AI Search: * Perform a Comprehensive Content Audit * Create an AI-focused Content Calendar * Target High Intent Queries * Structure for AI: Use schema markup, FAQs,

In our latest “How To Get A Job At ____” series, we talk with Phoenix-based Richärd Kennedy Architects—known for standout civic and higher-ed design—about hiring and what they look for in candidates. They are currently hiring a Project Architect. Richärd Kennedy Architects archinect.com/features/artic…

🤖 How AI Mode Works and How SEO Can Prepare for the Future of Search - An outstanding guide and analysis from Mic King who doesn't only goes through the patents related to AI Mode, explaining how it works, but also, the implications for our work in SEO, a tool and the

How the "grey links" in AI Overviews work, and what is their nature and function. TL;DR: they are the "Topic Filters" of AI Overviews. The link sends you to a further, deeper and contextual exploration in the Messy Middle.

🤖 Optimizing for Traditional Search vs AI Search: Here's An Updated Comparison taking into account the latest releases, findings and resources, showing a clearer comparison and level of difference between: * User Search Behavior * Optimization Areas * Results Presentation &

* Google is eating your traffic. * ChatGPT is hoarding your questions. * TikTok is now a search engine. * People are scared to risk and spend. * The economy still sucks. You’re not crazy. You’re not failing. The world shifted. The awesome Lea Scudamore shares more about the

Cover for frogs

Calm down

Dieci libri per l'estate.

New information (and/or redesigned) offered by Search Console Insights, as announced today: developers.google.com/search/blog/20… Especially interesting look the “Trending queries.

È solo la terza osservazione di questo tipo di qualcosa che ha avuto origine altrove ilpost.link/MM5bQqDNVg

Summer mood for lazy bears