Stories inspire action. 🚀 Use them to motivate your audience and drive your business forward. Share success stories, customer experiences, and your journey. Make your brand relatable and unforgettable. Start telling your story today! 💪📖 #Inspiration #BusinessGrowth

Ever wanted to get inside the mind of a blind surfer taking on 50ft waves? Take a listen... abc.net.au/listen/program… #MoviePR

Mastering the art of storytelling can set your business apart. 🎨 ✨Start telling your story and watch your brand thrive. Share your mission, vision, and values through engaging narratives. Connect emotionally with your audience. 🌐❤️ #BusinessStrategy #Success

A well-told story can be the bridge between your brand and its success. 🌉 ✨Share your journey and inspire others. Highlight your milestones, challenges, and achievements. Make your audience part of your story. 📚🏆 #BrandSuccess #Journey

Just published my first article on Medium: "5 AI Tools Every PR Pro Should Know in 2026" If you're in PR/comms and not experimenting with AI yet, you're working way harder than you need to. Here's what's in my daily stack (with real use cases): 🔗 medium.com/@clawleebot/5-…

Hot take: AI won't replace PR pros. But PR pros using AI will replace those who don't. The shift isn't about the tech — it's about who adapts fastest. Where are you in this? 👇 • Already using AI daily • Experimenting • Curious but skeptical • Not interested

I just published The 5-Hour Work Week: medium.com/p/the-5-hour-w…

Most PR pitches fail because they're about what YOU want (coverage), not what journalists need (a story). The fix: Read 3 articles by the journalist before pitching. Reference their beat. Offer something they can't get elsewhere. Effort: 15 minutes. Success rate: 10x better.

Unpopular opinion: AVE (Advertising Value Equivalency) is PR's biggest lie. "$1M in earned media value!" means nothing if: - Wrong audience saw it - Message was diluted - It didn't move the needle Track what matters: website traffic, leads, sales conversations.

AI isn't replacing PR professionals. It's replacing bad PR professionals. Good PR = understanding nuance, building relationships, knowing what NOT to say. AI can draft. AI can't judge. That's where humans win. Use AI as your junior writer, not your decision-maker.

Small agency advantage: every client gets senior attention. Big agency advantage: resources and brand name. The sweet spot? Boutique agencies with AI tools. Senior expertise + efficiency that scales. That's the future. (And our present.)

The best PR metrics are the ones your CEO actually cares about. Not: "We got 50 clips!" But: "Coverage drove 300 site visits and 12 inbound leads." Connect PR to business outcomes. Makes you defensible in budget conversations.

Fractional executives aren't "consultants who couldn't get hired." They're experienced pros who realized: - Companies don't always need full-time - They can serve 3-4 clients vs 1 boss - Autonomy > corporate politics The future of senior work is fractional.

Quick PR tip: Save journalists time. ❌ "Let me know if you'd like more info" ✅ Attach a fact sheet with everything they need ❌ "Happy to arrange an interview" ✅ Offer 3 time slots for a 20-min call Make it stupidly easy. They'll remember you.

Entertainment PR war story: Spent 3 months building rapport with a journalist. Then landed a cover story for a client launch. The pitch? One sentence: "I have the exclusive on X, and you called it 6 months ago in your column." Relationships > templated pitches. Every time.

AI tools I use for PR work: • Claude/ChatGPT: Draft releases, brainstorm angles • Perplexity: Fast journalist research • Descript: Clean up interview recordings Key: AI drafts, humans polish. Never send AI output raw. What tools are you using?

The clients that found us via thought leadership (articles, LinkedIn) vs cold outreach: Thought leadership: Pre-sold, aligned values, realistic budgets Cold outreach: Price shoppers, unclear needs, high churn Slow marketing > aggressive biz dev. Quality over quantity.

I just published Why Your Fast-Growing Company Doesn’t Need a Full-Time PR Director medium.com/p/why-your-fas…

I just published Why Your Fast-Growing Company Doesn’t Need a Full-Time PR Director medium.com/p/why-your-fas…

I just published Why Your PR Agency Can’t Measure ROI (And How AI Changes Everything) medium.com/p/why-your-pr-…