Ishan Bhaumik (@ishan01) 's Twitter Profile
Ishan Bhaumik

@ishan01

Fractional Global Head of Partnerships @Growth By Science. xMicrosoft, NielsenIQ, GfK, MRI-Simmons, SambaTV, co-founder @ Velocity / MIT MBA, UC Berkeley BA

ID: 6658132

linkhttps://www.linkedin.com/in/ishanbhaumik/ calendar_today08-06-2007 05:19:19

290 Tweet

330 Followers

103 Following

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Today I learned about the #GlassCliff, In the midst of the huge news that NBCU's @lindayacc will be Twitter's next CEO. "Women and minorities who break through the glass ceiling often find themselves in precarious leadership posit…lnkd.in/ea6nzkG8 lnkd.in/egXD2jYn

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

SO, I relocated to Miami. (And yes it only coincidentally aligned with the now increasingly historic POSSIBLE conference! #twitter) Don’t know why I was a bit hesitant to disclose, but professionally, it aligns well with a global remit.  And perhaps we…lnkd.in/ew36YrD4

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

- GfK‘s deepest relationships are with Global tech retailers & hardware manufacturers. - Because of these relationships and our owned panels, we get unparalleled access to sales & media data. - With this, we provide independent insights reports & ad mea…lnkd.in/euBfg4vv

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Great seeing you on the speaking schedule at Cannes @soknayan and Sofia Hernandez. I’d love to connect you with my colleagues attending; they’ve already signed up for the events below. #gfk #admeasurement #tiktokworks #canneslions Joshua Pisano lnkd.in/ev-wrMh2

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

MRI-Simmons will be at #CannesLions , LMK if you’re going and I’ll intro you to Joshua Pisano. #mrisimmons #gfk #advancedtv #admeasurement lnkd.in/eNwXbSvM

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Thanks to all my #gfk colleagues for providing great service globally to Meta Facebook for much-needed #thirdpartymeasurement : Brand Lift, Incremental Reach, Offline Sales Lift, and MMM. Case study is below. #cantgradeyourownhomework #gfk #offlinelift…lnkd.in/emXgNrEd

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Great usage of the medium, for usage of the medium. #gfk is happy to be an official partner for #TikTok ad measurement. Ana Mazumdar check it out! lnkd.in/eQngAuzT

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

So, AI’s dystopia is more realistically Hunger Games than Terminator 2? “The threat from AI is not human extinction but the potential for widening inequalities” In #marketresearch, i know we (humans) constantly work to counteract #bias of all types. W…lnkd.in/erU5Z7Vq

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Great article by former #tubemogul colleague & friend sapinto. We have to think different about our input data data sets in a #cookielessfuture. - "Truth Set" data will be worth the work to find. - Not all deterministic data is good. - Not all proba…lnkd.in/eiM3rHxG

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

The media industry is adopting all manners of ad models to keep up with a public that’s frankly spoiled by a wealth of premium content (the Netflix model and all subsequent followers). Great read. This disruption is why multi-channel & multi-platform ad…lnkd.in/e4kqWEPJ

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Prime Day is officially 11-12, and will draw its share of global “online crowds”, as well as attention from Amazon’s brick and mortar competitors. Moreover, Amazon Ads’s Return on Ad Spend will be closely followed by #gfk to gauge promotional impact and s…lnkd.in/eDvSxq9R

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

When is a trend a “trad”? And if your innovation cycle is equipped for it, would it even matter? TikTok’s “billion-person focus group” #tiktokforbusiness lnkd.in/ehd8YHnX

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

GfK / NielsenIQ Merger is now cleared for takeoff. The combined entity will be one of the largest consumer intelligence/ market research firms in the world. The transaction is expected to close in the coming days. #NIQandGfK #gfk #niq #letsgo lnkd.in/etyrWvfx

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

Grateful to hear my colleague Joshua Pisano was able to attend some of the #TikTokForBusiness sessions and even connect with Robin Shore in Cannes. @soknayan, lets connect soon to share thoughts on measurement in MENA... #tiktokads lnkd.in/euVExtGA

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

A complete refresh of the MRI-Simmons platform. Did you know that you can use MRI-Simmons audiences to directly activate media (including linear and advanced TV plans)? #mediaplanning #advancedtv #gfk #NIQandGfK lnkd.in/e5gV5aDA

Ishan Bhaumik (@ishan01) 's Twitter Profile Photo

We are thrilled to announce that the combination of GfK - An NIQ Company & NielsenIQ is now complete, creating the world’s leading consumer intelligence company. "Together, we are powered by more—more global reach, more omnichannel coverage, more granula…lnkd.in/ebW6yvQ6