"At the intersection of growth and profitability, it's the street named ‘Profitability’ that DTC brands should run along." 2pml.com/2019/08/26/mlm/. The truth from Web Smith

Latest article: How to use Klaviyo to optimise cart recovery flows for your repeat customers. ecommercegrowth.co.uk/return-custome…

Super smart from Litmus - litmus.com/blog/pre-post-… - your job isn’t even close to ‘done’ when you click the send button on your next email campaign.

Managing the email machine irhod.es/2N3Dntf

Welcome to KFC, can I take your order? Linkedin know something I don't?

Love this approach Henneke!

There's a terrific article from Katie Thies over on Joanna Wiebe pitching the case for longer less-image focused emails : copyhackers.com/2019/09/writin…

New article: Your customers are your influencers. That’s how word-of-mouth marketing works. irhodes.com/your-customer-…

Quick reminder. The job of the ecommerce marketer (helping people buy) takes place on the big screen. Analytics. Ad platforms. Design. Etc. The job of the customer (buying) takes place on the small screen. Researching. Considering. Shopping. Plan accordingly.

What do your customers really want from the in-store and ecommerce experience? Get more, better retail customer feedback to improve #RetailCX. dl.ht/2qiYDnv

There’s a terrific blog/podcast by Kristen LaFrance diving into the shared demands of acquisition and retention for dtc brands here 👉 blog.churnbuster.io/customer-acqui…. Highly recommended reading/listening.

"We often get asked why…” Do you though? Do you really?

Wrote this retention.co.uk/email-repetiti… 5 years ago about email repetition during the holiday season… still as valid today.

"Our investigation indicates that this popular shopping event is all hype and there are few genuine discounts.” - Black Friday analysis from Which? -> bbc.co.uk/news/business-… … well I never...

“Return rates are estimated to cost e-commerce businesses billions. This is an issue that is apparent all year round, but it’s particularly amplified with heavy discounting periods such as Black Friday.” buff.ly/33FPNxK

great article from Alex McEachern 💎 talking about the dangers of conditioning your customers for discounting… sparkretention.com/post/black-fri… … a valuable read before you knock out another ‘LAST CHANCE’ email this afternoon.

“34% of marketers aware of the term “customer lifetime value” and its implications” ClickZ @exponea buff.ly/33TmDv5 ... so 1/3 of ecommerce brands acquisition modelling based upon one-off purchase metrics?

Customers who enroll in a loyalty program are 47% more likely to make a second purchase than customers who don’t join. 🛒 Learn how to turn new shoppers into repeat customers on the Shopify blog: shopify.com/enterprise/cus…

What are your 2020 revenue growth objectives? Unsure how to meet them? In this article, we explain why #customerretention should be your top priority and the strategies to help you achieve it. #customersforlife #customerloyalty #marketing #2020strategy customology.com.au/5-ways-to-incr…

Great to see Skio evolving the subscription offering and delivery management. Build-a-box is a useful tool to help customers who may want to subscribe to more than one of your products... (ahem. AOV.) youtube.com/watch?v=pkFo8r…