Intl PR Research (@iprrc) 's Twitter Profile
Intl PR Research

@iprrc

Follow for relevant International #PR #Research & conference-related updates. 28th annual meeting #IPRRC is March 2025!

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linkhttp://www.iprrc.org calendar_today11-11-2013 16:48:22

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@iprrc

6 months ago

🔥 Who should deliver crisis messages—AI or humans? This study tests how fear vs. sympathy framing and AI vs. human sources influence trust, credibility, and compliance in wildfire evacuations. Findings will shape AI’s role in future crisis communication. 🚨🤖 #iprrc28

🔥 Who should deliver crisis messages—AI or humans? This study tests how fear vs. sympathy framing and AI vs. human sources influence trust, credibility, and compliance in wildfire evacuations. Findings will shape AI’s role in future crisis communication. 🚨🤖 #iprrc28