Words you don't often see in a 🧵about leadership/management, but are super important: - appearance - humor - endurance - tact - enthusiasm - justice Check it out 👇🏾

You should be proud of working hard. You should be proud of earning for your family and making sure those you love are taken care of. But you should also be proud of the source of those earnings and the work you decide to do that takes you away from those you love.

Knowledge is the currency of content marketing. Your customers will trade their hard earned dollars if you can share what you know in a digestible manner. Nailing the basic elements of SEO gets you there much faster though.

Finding a way to accurately measure the impact of "Dark Social" will be the next great evolution of attribution modeling. If you care about the effectiveness of your marketing, watch this area closely.

New: Google confirms Topical Authority as a long-standing ranking factor + tips for how it works: • Topic/Location Notability: What sites do people turn to? e.g., clicks? • Influence + Original Reporting: Citations (links/mentions) • Source Reputation: Links from expert sites

Killer episode Dr. Julie Gurner! A must listen:

We tend to get management all wrong. We view it as: - A promotion, when it’s a career change - Becoming the quarterback, when it’s joining the coaching staff - A step up, when it’s an act of service - An add-on responsibility, when our team should be our primary focus

Great leaders strive to ensure their employee's contributions are invaluable to an organization. A big part of accomplishing that, which far too many leaders and organizations overlook (and I used to as well), is making their employee's feel as invaluable as their contributions.

AI has the potential to help build a culture Leaders dream of: - More productive employees and teams when distributed in problem areas lacking expertise or process - Happier, smarter employees because they're dedicating more time to the parts of their jobs that matter the most

If you enjoy the process, celebrating the wins is less important . If you don't enjoy the process, celebrating the wins is mandatory to keep the momentum up.