The U2 x Las Vegas Sphere show took two years to create and will make ~$270m. In Fall 2021, the band was approached to open the $2.3B mega-structure (with a capacity of 18k). Willie Williams — U2’s creative director since the early 1980s — initially thought it was a “terrible

Apple's "Scary Fast" event was #ShotoniPhone! Go behind the scenes to see iPhone 15 Pro Max in action:

President Barack Obama on the violence in Gaza. Full interview out Tuesday.

Love that iMac is part of your ongoing journey with Apple products. I can’t wait to see what you do next with the power of the M3 chip! #SmallBusinessSaturday

At Apple, we're working hard to develop accessibility features that make a real impact on people’s lives, like Personal Voice. For those who are at risk of speech loss, it creates a synthesized voice that sounds like them to connect with family & friends. apple.com/newsroom/2023/…

Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!  apple.co/applevisionpro

This is an excellent overview of what you can do with the Vision Pro. apple.com/apple-vision-p…

Happy 40th Mac!

Seeing people’s reactions to trying Apple Vision Pro for the first time today was wonderful. Some people had tears in their eyes! Our mission is to enrich people’s lives, and I could feel that happening in real time. What a day!

MacBook Air, the world’s most popular laptop, is better than ever now with the M3 chip. It combines best-in-class performance, portability, and all-day battery life in a stunning, thin, and light design. Plus it’s available to order today!

I love seeing the impact Apple Vision Pro is having on so many industries! Check out how Porsche is using spatial computing to change the track experience.

Pencil us in for May 7! ✏️ #AppleEvent

We’re glowing with excitement! Monday, September 9. #AppleEvent

Our software updates are available for download today! They’re packed with exciting new features across iPhone, Mac, Apple Watch, iPad, Vision Pro, and Apple TV — designed to make a positive impact on our lives and the things we do every day. Which are you most excited to try?

Hurricane Milton is fast approaching. If you’re in Central Florida and have an iPhone 14 or later, you can use Emergency SOS via satellite to reach emergency services even when cell service is down. This feature lets you make calls and send texts through satellite connection.

From a more affordable hearing aid coming to AirPods Pro 2, to new braille control features on iOS 18, Apple continues to innovate for the disability community. That’s why they’re one of our #AccessAbility Award winners today! Thank you Tim Cook and the whole Apple team!

Thanks to innovations at Apple, we are improving health and making the world accessible for all. Apple’s new Hearing Aid feature on AirPods Pro 2 means you can stay connected to the people and environments around you.

Watch Max, our VP of Customer Success, transform his workspace with @apple Mac mini — with it's compact design and powerful M4 chip, his ordinary desk is now a creative hub.💡How are you stepping up your workspace for 2025? #smallbusinesssaturday #shopsmallsaturday

Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch

We’re proud to support small businesses like Anybag on #SmallBusinessSaturday!