you get what you cause, not what you wish for if you want something, you have to put in the work for it i didn't just wish to quit my job, i had to start my agency outside of work hours, fail countless times, and eventually made it happen get to work

always be testing not just new ads but also new primary text, headlines, descriptions, and landing pages can always be better

if you're running an agency and thinking about starting to hire soon make sure you have SOPs and Loom videos for everything this was a huge mistake we made in the beginning when hiring and we kept thinking it was the employees but it was just us expecting employees to magically

you will always have your core ad platform but if you're not at least running some budget or testing other ad platforms, you're running at a high risk if an ad account gets suspended, you'll want to be able to scale up another platform quickly

with claude & manus, there is absolutely 0 reason you shouldn't be analyzing all of your ad data help you spot ads that have potential help you easily spot trends help with ensuring you have creative diversity in your ad account so many different use cases, get to work

if you're just getting started with lead gen / pay per lead, here are some tips I wish I knew when I got started > choose a high ticket niche > choose a niche that can be targeted nationwide > be selective on who you work with > to get new clients, use paid ads, cold email,

there will never be a "right" time better to go ahead and start and fail as most of the times it's just the fear of failing that's holding you back when I first started my agency, I made the website and told myself I'd start doing outreach to get clients the next month after I

never be afraid to test new things when running ads test different campaign setups test every style of ad test different landing pages just because someone says something works for them, doesn't mean it will for you and vice versa

AI can help with almost every aspect of your lead generation agency it can help make better creatives it can help analyze all your ad data faster it can help write good copy for you it can analyze top competitors in your niche overall just allows you to run a leaner agency

your first winning ad will change everything for you keep testing.

one thing most agency owners never think about “if I left for 2-4 weeks, would the agency decline, maintain, or grow?” this will help you identify gaps in your biz & show you where you need to hire

degrees don’t matter unless you’re trying to be a lawyer or doctor I’ve never asked about a college degree when hiring for my agency it’s all about your experience & what value you can bring & this is coming from someone who got their masters degree

focus and speed will get you rich focus on one thing move fast on action get to work.

“I can’t spend anymore on Facebook ads” most people think they hit a spend ceiling for facebook ads for their market but in reality, it’s just an ad plateau you need to create more winners and you’ll realize you can spend more the answer usually is always more & better ads.

saw this somewhere on X a while back but here's an easy way to test new primary text + headlines on Meta create an adset with one of your best ads duplicate the ad several times within the ad set keep one the same (your control) and all the others should be the new primary

what's hard today won't feel hard in 6 months whether it's trying to quit your job and become an entrepreneur, starting your fitness journey, hiring for your business, learning AI, anything you'll get over the hump and look back and wonder why you were even stressing so much

one hack to get more done in a day for your agency don't have meetings before 11 am and just do deep work from 7-11 am whenever I get on meetings in the morning, it disrupts my flow and I'm not as productive throughout the rest of the day

prime gym time is between 12-3pm get a good amount of work done in the morning & then beat the afternoon rush so you can have a quick lift

i hear so many people say "only scale up by 20% each day" unless you're testing at $1000 daily budget this makes 0 sense just scale up brother if an ad is crushing, imma scale it up fast and if it's a good ad, it'll keep cooking. if it's not a winner, will scale back down til

it seems simple but set goals to achieve each week in your agency if you don't, you won't keep progressing once we started doing this we started leveling up faster and growing after a long period of stagnation