ian_hammersley (@ian_hammersley) 's Twitter Profile
ian_hammersley

@ian_hammersley

Great British Entrepreneur Award (Finalist), CEO smartebusiness

ID: 14648747

linkhttp://www.smartebusiness.co.uk calendar_today04-05-2008 15:13:07

1,1K Tweet

640 Followers

641 Following

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Waiting 6 months to find out your customer didn’t come back? Too late. Focus on 60-day LTV and build a model that tells you fast. Watch the full podcast in the link in our bio. #ltvmetrics #ecommercecoaching #onlinebrandtips

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That ‘magic moment’ right after someone buys? Most brands miss it. Nail your post-purchase strategy and watch your revenue climb. Want help identifying your gap? DM us the word “retention”. #retentionmarketing #ecommercetips #customerjourney

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If your post-purchase journey ends after the first week, you’ve got a black hole. Fix your retention funnel and create a proper journey. Revisit your 30- to 60-day plan today. #ecommercejourney #retentiongap #brandloyalty

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Most brands focus so hard on the first sale that they forget about the second one. This stat could change the way you scale. Save this clip to review your second-sale strategy. #ecommercegrowth #retentionstrategy #scaleyourbrand

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Too many brands coast through peak season. We don’t. That’s when we scale. Push hard while the market's hot. Want results like this? Then act like it. #ecommercemarketing #blackfridaytips #onlinestoregrowth

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Not every subscriber is a customer. Especially during peak. Get bold, get clear – or get ignored. Feeling stuck? Try changing your energy. #emailmarketing #ecommercegrowth #blackfridaystrategy

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If your CAC drops and your ROAS climbs, don’t hold back. That’s when you spend. That’s when you scale. Don’t leave money on the table. #ecommerceads #roas #scaleyourbrand

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Awards don’t pay the bills. Profit does. Push when it counts. If you’re tired now, imagine what coasting costs later. #profitdriven #ecommercefounder #retailstrategy

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You’re probably not doing enough seasonal offers. One client doubled just by adding a few more. Go check your calendar right now. #seasonalmarketing #ecommerceoffers #brandgrowth

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More spend doesn’t mean more sales. Track your CAC. Respect your numbers. Or pay the price later. Watch the full podcast in the link in our bio. #blackfridaymistakes #costofacquisition #cashflowstrategy

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Guessing when someone’s lapsed? Bad move. Let the data guide you. Timing is your edge in retention. #emailmarketing #customerretention #ecomgrowth

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If it works for lapsed customers, it’ll work even better earlier. Don’t save your best offer for last. #secondsale #scalingecommerce #customerjourneys

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2026 kicks off by revisiting our bold 2025 predictions what hit, what missed, and what it means next. Why 2025 felt “normal” again, how lean brands beat giants, AI ads went essential, skeleton teams hit 8 figs and why 2026 is harder to call. 🎧 youtu.be/VV0mYTgrfKM

2026 kicks off by revisiting our bold 2025 predictions what hit, what missed, and what it means next.

Why 2025 felt “normal” again, how lean brands beat giants, AI ads went essential, skeleton teams hit 8 figs and why 2026 is harder to call.

🎧 youtu.be/VV0mYTgrfKM
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Reactivation isn’t your safety net. If it’s saving your brand, your funnel is broken. Build better upstream. #ecommercetips #retentionstrategy #scaleyourbrand

ian_hammersley (@ian_hammersley) 's Twitter Profile Photo

Reactivation isn’t your safety net. If it’s saving your brand, your funnel is broken. Build better upstream. #ecommercetips #retentionstrategy #scaleyourbrand

ian_hammersley (@ian_hammersley) 's Twitter Profile Photo

Once fixed costs are paid, everything else is cream. That’s why smart reactivation pays off big. #smartreactivation #payoffbig #fixedcosts

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Everyone’s talking about 2026: AI, GEO, new hacks. Mostly noise. In our new podcast, we break down what actually matters based on real 2025 data: numbers > hype, AI baked into platforms, harder tracking, real opportunity ahead. 🎧 youtu.be/foOwUBT2R7U

Everyone’s talking about 2026: AI, GEO, new hacks. Mostly noise.

In our new podcast, we break down what actually matters based on real 2025 data: 
numbers > hype, AI baked into platforms, harder tracking, real opportunity ahead. 

🎧 youtu.be/foOwUBT2R7U
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Tired offers don’t convert. Reframe your reactivation with store credit and a deadline. It works. #ecommerceoffers #winbackcampaign #emailstrategy

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The fastest path to $10M in ecommerce in 2026 🚀 In today’s podcast, Ian and I break down how we’d use the Hammersley Brothers model to hit $10M/year as fast as possible — what we’d do, why it works, and how to scale in 2026. 🎧 youtu.be/ZZiPI6FrmdE

The fastest path to $10M in ecommerce in 2026 🚀

In today’s podcast, Ian and I break down how we’d use the Hammersley Brothers model to hit $10M/year as fast as possible — what we’d do, why it works, and how to scale in 2026.

🎧 youtu.be/ZZiPI6FrmdE
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When everything can be faked, the real stuff stands out. Build trust with what can’t be fabricated. #buildtrust #ecomreviews #authenticitywins