Tom Newton (@iamtomnewton) 's Twitter Profile
Tom Newton

@iamtomnewton

Head of Design @lunarmoney 🚀

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linkhttp://www.iamtomnewton.com calendar_today11-05-2009 13:49:16

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Tom Newton
@iamtomnewton

3 years ago

I like pushing Levitts JTBD quote further when explaining the concept. People don’t want a drill, they want a hole. But no one actually wants a hole in their wall. They want to hang a photograph of their family so that they can relive a happy memory. Solve that.