Simplicity and Contrast. The more items in an area (page, website, sign, store window), the less attention each one gets. (thread) // #digitalmarketing #smallbusiness #entrepreneur

Is your marketing feeling stuck? Not confident in your plan? I get it.

Famous last words: "We don't need to do customer research. I already know what people want.” ☠️

Just opened up a few more time slots for our SMB coaching. 248 sessions booked in the last 12 months. 168 in 2022 alone. We're testing an offer so you get this round at 65% off... but we're only booking 7 of these. -> see it here: webtechagency.ca/offers/coaching

You're doing great. The fact that you showed up today means that you're 87% more likely to win. Even showing up at 50% moves your closer to your goal. Build a habit of just showing up.

If you want to be successful, you have to normalize being alone sometimes.

Buyer psychology. The secret to good marketing is understanding WHY people buy. Mastering the skill of understanding the REAL reason humans take action is what will lead you to infinite $$$.

I don’t know who needs to hear this, but you got this. Keep showing up.

Consistently working hard is a skill. Not being able to pull away and slow down makes it an addiction. Control your hustle. Don’t let the hustle control you.

Underrated business skill: You don't need to come up with a crazy idea or stumble into the 'secret' to growth. Make a plan -> build a workflow -> assess the results -> adapt the plan -> repeat. Patience. Consistency. Focus on the goal.

*Another* overlooked business skill. Understanding your buyer. knowing their pain points, struggles, motivations and (almost as important) reason for not buying. Switch from a product-first approach to a customer-first approach.

My favourite part about Twitter right now is when 20-somethings “advise” that long-term strategies are best for wealth accumulation…

Simplicity and Contrast. The more items in an area (page, website, sign, store window), the less attention each one gets. Use contrast to highlight the main call to action or feature section.

Social media tip // Review your connected apps and account permissions. It's alarming how many apps I don't recognize.

Unpopular opinion // Stock imagery has a place in SMB marketing.

Our experience tells us that the desire to self-manage content on your website and the practicality of it are not always aligned.

90% of small businesses struggle with market visibility, and not pricing, value or positioning. You need brand awareness before you can successfully execute targeted marketing campaigns.

“Everyone” is not your customer. Read it again. But slower this time. One more time, but now do it with an exaggerated French Canadian accent.