A piece I wrote about ‘the metaverse’ and the agenda behind opportunities in Web3 technologies #metaverse #marketing #advertising

🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.” 👉 Read iamDigiRob (Observatory Int'l.) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP. #Marketing #GlobalMarketing

Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi

Marketing industry quote of the day: "Now that 90% of the metaverse has been unmasked as just gaming dressed up in pretentious language...." Love that from Contagious

Great thread from John Bull in light of recent QR code use (and failure!). Includes the brilliant line: "But then I'm not a crypto bro cosplaying as Prime Minister"

So. Many. Steps. It feels like he's digital filibustering

Wait, so 2023 *ISN'T* the year of the Metaverse?! thestreet.com/technology/mar…

Today is the launch day for my new book on applying behavioural science to marketing It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one blackwells.co.uk/bookshop/produ…

“Now I am become Death, the destroyer of worlds.”

Nice Christmas ad - (r/t: Andy Victor Smith)

I don't remember this one

Client budget cuts.

One step closer to the OASIS and Ready Player One. I’d best brush up on my 80s arcades and Rush albums…

“Nonsense, the microwave is for soup or drying socks!” Genuinely think that this is my favourite line in an advert for a decade. Brilliant oddness. Well done to whoever at VCCP came up with this

BREAKING: Client Wants Tik Tok Video That Mentions The Brand At Least Four Times, Repeats Call-To-Action Twice But Doesn't Feel Like An Ad

A very helpful piece from my colleague, Christine Downton, on ways to establish a clear vision and direction for your marketing organisation #marketing #consultancy observatoryinternational.com/our-insights/h…

A great piece from my colleague and Observatory International's co-founder, Lucinda Peniston-Baines, on how using a marketing consultancy can augment and upskill your existing resource and expertise #marketing #consultancy observatoryinternational.com/our-insights/a…

Some thoughts of mine on the value of a marketing consultancy's external, objective viewpoint to assist with your marketing operations challenges #marketing #consultancy observatoryinternational.com/our-insights/t…