Thank you AdExchanger for hosting the IAE at Programmatic. What does the IAE do? It has... developed policy to [be] used. It is not something you do today and leave alone. It has to become part of the culture of the company; top to bottom, across silos." - David Shonka #PROGIO

IAE to unveil frameworks and tools for mitigating greenwashing bit.ly/3X6QZH6 Joe Mandese Sign up today at bit.ly/IAEGreenwash

Greenwashing takes place on a spectrum; how can we identify and avoid risks to our clients, companies and careers? Find out more by watching out signing up for our Greenwashing Prevention Webinar on Dec 8th bit.ly/IAEGreenwash Christine Arena

Have you met the IAE's prestigious Advisory Council? Our organization is led by Premiere Market Participants, Government Officials, and Civil Society. Tom J Denford @IDComms

There are four types of #greenwashing practices (shown below) that contribute to unethical advertising practices. By understanding how greenwashing occurs, we can take steps to assess and mitigate the risks. Sign up for our Greenwashing Prevention event at bit.ly/IAEGreenwash

What are you #Thankful for today? We're thankful for champions of an ethical marketplace and our growing network of Certified Ethical Advertising Executives. Become part of our community. iaethics.org/get-certified

As we approach the Dec. 8th #Greenwashing Prevention Webinar, take a look at our previous webinar series! We've hosted events about data sovereignty, ad fraud, and #Responsible #Media. Watch our Inaugural Symposium at iaethics.org/video-archive

IAE tackles ad fraud: says it's not just illegal, but has big ethical issues for media industry Institute for Advertising Ethics bit.ly/3Vx747G Joe Mandese

Today we are proud to announce our partnership with Institute for Advertising Ethics to produce a new module for the IAE’s Certified Ethical Advertising Executive (CEAE) course – the Ethical Challenge of #AdFraud and Transparency: hubs.li/Q01tGf7V0 #marketing #ethics #mediabuying

We're excited to have Joe Mandese of MediaPost as our Host for Dec. 8th's #Greenwashing Prevention Webinar. He will guide the conversation as we introduce practical frameworks and tools to mitigate the #Risks of greenwashing. Sign up at bit.ly/IAEGreenwash

Join us on 12/8 for part two of our greenwashing prevention symposium! We’ll introduce social science-based frameworks + tools to mitigate risks and improve the integrity of environmental comms. Sign up here: lnkd.in/gkF42W4S

Ben Downing, the Global Managing Director, #Ethical Media & #Strategic Partnerships at Havas Media Group will join our Dec 8th Greenwashing Prevention Webinar. Our esteemed panelists will discuss reduce the risks associated with greenwashing. Sign up at bit.ly/IAEGreenwash

IAE tackles ad fraud: says it's not just illegal, but has big ethical issues for media industry Institute for Advertising Ethics bit.ly/3Vx747G?utm_ca… Joe Mandese

We will welcome Christine Arena, CEO of Generous Films, as a panelist at our Dec 8th Greenwashing Prevention Webinar. We will be introducing practical and educational #Frameworks to minimize the risks of #Greenwashing. Register at bit.ly/IAEGreenwash

The IAE is excited to host Ben Franta on Dec 8th as a panelist at our Greenwashing Prevention Webinar. An #Expert in Climate Litigation, working with Oxford Sustainable Law Programme, he will help educate about tools to mitigate the risks of #Greenwashing. Take part at bit.ly/IAEGreenwash

Join our Full Panel on Dec 8th at 10am EST for our Greenwashing Prevention Webinar. Joe Mandese, Christine Arena, Ben Franta, & Ben Downing will introduce and discuss Practical Frameworks and Tools to reduce the risk of #Greenwashing. Register at bit.ly/IAEGreenwash

We are excited to announce a #SpecialGuest for the IAE's Greenwashing Prevention Webinar. @essayhill will join us to speak about preventing the risks of #Greenwash. She contributed to the Integrated #Framework for Assessing Greenwash. Sign up at bit.ly/IAEGreenwash

We are announcing another #SpecialGuest for our Greenwashing Prevention Webinar! Laura, of BBB National Programs, is joining us to discuss practical frameworks and tools to mitigate the risks of Greenwash. Join the conversation at bit.ly/IAEGreenwash

We are excited to bring our expert panel together tomorrow, December 8 at 10am EST, to discuss #Greenwashing Prevention and the Practical Frameworks and Tools to mitigate risk. Take part in this event at bit.ly/IAEGreenwash

Practicing Enhanced Ad Ethics Complements and Supports Industry Self-Regulation