Desriee Asomuyide, founder of Little Omo, spoke with us: “It was the birth of my son that first inspired me to start my entrepreneurial journey. I was shocked to find such a lack of representation in the learning materials and toys available to him.” 🔗hookresearch.co.uk/inclusive-toys…

Sign up now to get insights from the experts at Hook Research dropped straight into your inbox each month 👏 Subscribe to our newsletter: ow.ly/JWHi50NBeP9 #research #insights #marketresearch

There is no category of the bookshop that is as fascinating as Young Adult Fiction & undoubtedly, the ever-changing YA category is an exciting space in publishing today 📚 Check out Hook's thoughts on YA fiction: hookresearch.co.uk/why-young-adul… #YAfiction #bookstagram #bookresearch

What were the biggest Kids animation trends of 2022? 🧒👦 Hook was invited to the MDEC 2022 Kre8tif Conference in Kuala Lumpur to share our thoughts on how we think this space will evolve in 2023 📺 Check out this interview: ow.ly/JL7G50NGYGW

Public libraries are an often underestimated, important part of local community. In our latest article, Sian Toop reminds us of their power. Read more: 🔗 hookresearch.co.uk/the-importance… #community #publiclibraries #publiclibrary #library #libraries #childrensbooks

A #quoteoftheday to get you thinking. By author #MattHaig.

Penguin Random House surprised morning commuters by installing a book vending machine in Exeter St David’s station. What a great way to brighten the journey to work! 🥰 #PenguinRandomHouse #ExeterStDavid #Books

At Hook, we talk to kids every week about their lives, which invariably involves #mentalhealth. We asked kids to share with us what they do to protect their mental health 💖 What do you do? #MHAW #mentalhealthawarenessweek

A wide range of brands have recently launched new products in partnership with leading autism charities. hookresearch.co.uk/autism-awarene…

Could you answer these SAT-based maths questions that KS2 kids endured last week? Congratulations to everyone who sat their #SATS recently! #nationalnumeracyday

Succession has come to an end (sobs). Hook's co-founder, Nick Fisher, reflects on how much the show gets right regarding the media landscape and news: "Big news brands still influence the world we live in." hookresearch.co.uk/how-much-does-…

Women in sport are tackling taboos around menstruation👏 Read more: hookresearch.co.uk/period-positiv…

Some Hook team news 🤗

Welcome to Hook Rosie Aiston!

Is the summer of loved already over? Hook's Rosie explores the rise and fall of #LoveIsland hookresearch.co.uk/love-island-se…

London Climate Action Week 2023 begins today. #LCA #davidattenborough

It’s time. Hook, along with our panel of kid's experts, will be hosting a lively discussion on the golden rules for attracting, and keeping, young fans and how to build superfandoms- groups of highly engaged, loyal and involved young audiences. #tcmc thechildrensmediaconference.com/sessions/the-g…

⭐Amy’s CMC Top Pick⭐ Amy can’t wait to see Emotional Development- Meaningful Conversations. A discussion around how we prepare kids for the future, and open up family discussions on big, often challenging, topics? The CMC #TCMC

Today is World Environment Day, celebrated annually on 5 June, and encourages awareness and action for the protection of the environment. We must take action, now ✊🐠

The Hook team had a brilliant time at #TCMC yesterday 🤩 We're ready for another day of inspiring talks!