If you were putting together a dream lineup for a conference or a panel, who'd be on it? And who would you make sure to avoid?

The Hedonometer is a global experiment to analyse our language and see how happy we are. wordsthatwinbusiness.com/the-language-o…

Swearing in copy is always a risky proposition. But done right, done sparingly, and done in a way that matches your tone, it can sometimes add a layer of informal authenticity.

"If I'd known hiring a copywriting agency was going to be this painless I would have done it years ago!" - Peter Empson, Rok Systems

Everyone can gain experience. Most people do. Everyone can tell a story. Most people don't. wordsthatwinbusiness.com/sirs-a-boxer/

There's more to effective copywriting than typing or grammar. It's all about ideas. Ideas that connect with your readers and convince them to take action. Bear that in mind when you're deciding who should write your marketing copy.

As with DIY, so goes your marketing. You could do a passable job, but would you be better served by a professional? wordsthatwinbusiness.com/is-good-good-e…

You don't work as a copywriter for over a decade without a few sleepless nights. Here's what keeps Andrew up. wordsthatwinbusiness.com/bad-communicat…

Andrew’s been thinking about the stories his granddad used to tell, and how they don’t need to be true. wordsthatwinbusiness.com/sirs-a-boxer/

Committing to a tone for your sales copy is only the beginning. It needs to filter through every single communication. wordsthatwinbusiness.com/microcopy-the-…

Not all blog titles need to have keywords in. Here's a post about marketing called "The Toronto Maple Leafs Are Absolutely Rubbish." wordsthatwinbusiness.com/toronto-maple-…

It's one thing saying you're friendly, compassionate and fair. Being friendly, compassionate and fair is another thing entirely. wordsthatwinbusiness.com/do-you-embody-…

Laughter is the happiest word in the world, according to science. wordsthatwinbusiness.com/the-language-o…

What was the real message of the summer of 2021? Andrew's got a theory, and it comes from a meme Martin shared in a meeting. wordsthatwinbusiness.com/redemption-a-m…

Want to be better at your job? Learn better communication skills. That's the best use of your time. wordsthatwinbusiness.com/the-myth-of-th…

Before you put pen to paper, consider four things. Trust, congruence, performance and positioning. You'll get better results wordsthatwinbusiness.com/2019-1-14-time…

Want to make your sales pitch more powerful? Stop hedging. Replacing every "could" with "will" will immediately make your message more powerful.

"We had all the team together in one room for our HNW workshop and it really helped us all talk about who we are and where we want to be - and get on the same page." - Sophie Tonge, Glowworm Digital

"Writing is easy. Just sit in front of a typewriter, open up a vein and bleed it out." wordsthatwinbusiness.com/2019-10-7-good…

A new case study this week, as handl's Niki Proctor explains how HNW have helped them create compelling messaging for a wide range of brands. Thanks Niki! youtu.be/Gg0CICVIYOk