Be yourself. Always. Stolen from DO Lectures

We love repairs of all shapes and sizes. But here's some advice before sending them in. Try to catch the repair before it tears. It helps us get them repaired sooner. Plus, once we darn them, the surrounding area will be reinforced helping prevent future tears.

COMING SOON... Want to know more? launch.hiutdenim.co.uk/new-launch-mar…

Join the No Wash Club today. 6 months without washing your jeans. Can you do it?

What's the longest you've gone without washing your jeans?

Diolch Elin and all Hiut Denim Co

Have you guessed it yet? Join us in the quest to find the best cotton in the world? Sign up. launch.hiutdenim.co.uk/new-launch-mar…

Hiut Denim Co So today is the actual day... These are having their very first wash! Obvs I've not been wearing them everyday since purchase but I've definitely put some miles on them. Excited to see the changes. @laniganand

Summer just sent us an alert.

W.O.W West of Wales.

The side effect doing a photo shoot is the team suddenly see their potential, so they want to more photo shoots. Momentum is a flywheel.

50 fades of denim.

W.O.W West of Wales.

Hiut Denim Co Doing one thing very well. Rivet popped, free repair and return within 7 days. Many thanks guys, that's great service!