Dreaming of warm spring days...dreaming of the #ShimanamiKaido. Can't wait to show more guests the #setouchi this year. This video should help keep the winter blues away and increase #wanderlust for #traveljapan! youtu.be/jRXlCIjhoMo

Spring's almost here...we can't wait to introduce our wonderful guests our secret spots on the #shimanami! Get in touch via our website at or by commenting below. #Traveljapan with us and see #hiddenjapan!

Coming soon for those interested in #japantrip and #shikoku. Spend the day hiking in a wild gorge and making #soba, all in the #Japan countryside. Gorgeous #japanesefood and incredible #nature...sounds like my perfect day! Here are some images to get you warmed up!

For when you've finished in #Shikoku...!

So many colours! It must be spring. Get out of the big city and come and see us in rural Japan. We know some amazing places in the scenic city of Matsuyama. Travel by bike and explore the… instagram.com/p/Bv7H0aPlHxw/…

Wild nature – Shikoku at its best! A short scene from an upcoming video highlighting our new tour. This tour takes you to a remote valley, teaches you how to make Japanese Soba noodles… instagram.com/p/Bv_QH1CFV4p/…

The oldest hot spring in Japan and said to have been discovered by the gods! Exploring hidden corners of this historic part of town is just one highlight of our Matsuyama Food and… instagram.com/p/BwBtJlsllrB/…

Come and see us in Matsuyama. This is an historic city that truly let's you see the many faces of Japan. This video was taken at one of the temples of the 88 temple pilgrimage...a serene… instagram.com/p/BwDLu2_lweV/…

Matsuyama City has so much to offer. The castle is amazing, but we also know lots of secret gems. Truly explore this historic city with our Food and Culture Tour. We've other ways to… instagram.com/p/BwR4BrrFI6P/…

Are first attempt at t-shirts...we love them. What do you think? Let us know in the comments. Oh...and can you work out what the logo means? #matsuyama #japantour #japan #Shikoku… instagram.com/p/Bw7s0cplmY5/…

Learning to make Japanese soba with these amazing locals! Many thanks to Ondrej for this image. #rwc2019 #japan #explorejapan #experiencejapan #japaneseculture #Japanesefood #shikoku #foodie #travel #travelgram… instagram.com/p/ByGk970gBKI/…

A secret spot on the Shimanami Kaido. See our Shimanami Cycling Tour for more info. . . See website for more information about our tours and follow for images of the beautiful Japanese countryside. . . #rwc2019… instagram.com/p/B2TJCeeFdhJ/…

Love the Shimanami Kaido! See our website for details of the 2 night 3 day self-guided cycling tour. Directions to this secret beach included! . . #rwc2019 #tokyo2020 #realjapan #japan #explorejapan #travelgram… instagram.com/p/B2VgniAFtJP/…

Still smiling! Recent guests before, during, and after a 3-day ride across the 72km Shimanami Kaido. So glad to have met them! . . Details of this three day two night tour can be found on our website (see… instagram.com/p/B2WbrwhlS1k/…

Dramatic sky over the #shimanami. One of our favourite beaches that's definitely #offthegrid. This #cycletour is the "perfect way" to explore #hiddenjapan. For details of this #cyclingjapan #tour, see our website or… instagram.com/p/B26JwjbF9fu/…

Happy New Year! It was a massive pleasure to meet so many lovely people in 2019 and we can't wait to introduce this incredible part of Japan to more guests in 2020. Thank you so much for your support in the last… instagram.com/p/B6y7vPhHryq/…

Just posted a photo @ Ehime Prefecture instagram.com/p/CFg6fwqneN3/…

We love autumn in Japan. Spot the autumn leaves in these dishes! #ehime #shikoku #hiddenjapan #setoinlandsea #japantour #japan #instajapan #japanesefood #garnish #nippon #autumn #四季 #秋 instagram.com/p/CHTYSpMnLGd/…

With the new #Metaverse and the #MCU expanding all the time, let's all make sure we get out and enjoy THIS world as well and do all we can to protect it!! No need for virtual reality or superpowers to escape, just walking boots and a sense of adventure! #COP26

With borders open and lots of bookings, we're looking forward to a great 2023. Wishing you safe travels and a year full of adventure! instagram.com/p/Cm3i9T7LV1P/…