Me: Building my SOPs using Claude Claude:

While you all are using your holidays resting, partying, daydreaming, bingeing on Netflix, eating your fifth slice of pizza, "unplugging" from work and tech, spending more time with your family and friends, learning new skills, rediscovering your hobbies, working out... ...I'm

The new Hobonichis are out in full force =) I still use pen and paper for a lot of my personal planning. Sending much love to ほぼ日手帳公式

My clients stay with me an average of 2~ years. One client just confirmed they're staying with me for all of 2026. We're officially starting our 4TH year working together. Here's to making them more money this year 🚀🚀🚀

The best email/newsletter platform? The one you're actually gonna use. Case in point: I was playing around with Substack and it was so easy that I actually published something... a newsletter / post within the hour. It's nowhere near as robust as Kit or Beehiiv or Ghost, but

Email A/B tests are for testing ideas. Not for finding a one-time statistically significant winner and using that template/subject line/offer/button color forever.

I was moving segments around, then this happened. A satisfying reward for a segmentation well done 😂☺️

First time to be called "GOAT" so I'm documenting 😅😁

AI or not. Always be checking.

Big business mistake I committed this January: Spent an inordinate amount of time picking brand colors. COLORS. What I'm doing to fix it: Focusing on what actually matters

I got a fantastic email from Dagne Dover and I 🖤 this section the most 👇 (Sending love to you, Dagne Dover email person(s)) DTC/eCom uses a ton of pictures in lieu of the prospective customers being able to inspect the product in person. Adding this to your copy provides

Roughly 50% of internet users are on their phones. If you're not optimizing for mobile, you're throwing money away.

It's an annual tradition of disappointment, but I'm here for it anyway.

Absolutely. I'm a daddy's girl. My papa worked and sacrificed so much for us. I also happen to look a ton like him + I got his goofy humor.

If you're using Shopify POS and the only email your in-store customers get is a receipt... you're choosing not to collect that revenue 🤷‍♀️ I built a post-purchase flow for a national skincare chain's POS customers. (The people who buy in-clinic.) Before this, they got nothing