Heather Lang
@hethlang
Freelance medical writer with additional analyst and L&D skillsets. Business metrics in Excel and #rstats. CIPD L&D qualification.
ID: 1084514814506999809
13-01-2019 18:17:35
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Open access and well-planned digital enhancements improve article discoverability and reader engagement, according to data from Springer Health+. Read about our research collaboration with @IpsenGroup, Springer Health+ and Oxford PharmaGenesis here tinyurl.com/y5nz5f2x #ISMPPEU2021
Read Open Pharma’s poster (number 28) in collaboration with Future Science Group to find out how they increased the submission of ORCID iDs by proof stage to 73.5% of corresponding authors, an increase of 43.4% from baseline! Ashley ISMPP #ISMPPEU2021 p28ieu21.congressposter.com
Are YOU measuring publication effectiveness? We routinely measure reach, engagement and impact for journal articles and congress presentations. Will Gattrell of @IpsenGroup, Heather Lang and @TomRees_MedComm of Oxford PharmaGenesis #ISMPPEU2021 poster 30 ismppposterhub.org/ismppeu2021/30
Being able to tell the difference between trustworthy and untrustworthy sources is vital for people making decisions about their health, explains Trishna Bharadia BA(hons), MFPM(hon) at #ISMPPEU2021
David Sampson gives clarification of NEJM position on #plainlanguagesummaries - they have no plans to do them and feel that the sponsor/author should take the responsibility, with organizations such as ISMPP developing guidelines Open Pharma Oxford PharmaGenesis #ISMPPEU2021
Communicating health information: understand audience, help them engage, make them ready to receive, give them CONTEXT, compelling storytelling – and ultimately WHY, WHO CARES and SO WHAT? Very like the fundamentals established for the O'Reilly Media Head First books #ISMPPEU2021
A new paper on comparison of the coverage and mentions captured by the two altmetric aggregators- Altmetric.com and PlumX. It compares a very large dataset. link.springer.com/article/10.100… Sumit Kumar Banshal Mousumi Karmakar
How do you measure reach, engagement and impact for journal articles and congress presentations? This #ISMPP17AM poster presents a semi-automated tool from Will Gattrell of @IpsenGroup, Heather Lang and @TomRees_MedComm View the poster at ismppposterhub.org/ismpp2021am/43
We need to sit around the the virtual campfire and tell war stories about what can go wrong. People need to understand WHY we do things in the way we do. Chris Winchester of Oxford PharmaGenesis on why best practice in medcomms is not just a tickbox exercise. #ISMPPEurope2022