Your #brand growth can come from the margins - if you know where and how to look. Find out how you should be thinking about growth, with helen edwards's article in Management Today. 👇 bit.ly/3WKP5w3

Your brand’s provenance is a fact. That doesn’t automatically make it a selling point. My latest Marketing Week column marketingweek.com/the-regalia-of…

Marketers are busier than they have ever been. So how come so little gets done? My latest Marketing Week column marketingweek.com/helen-edwards-…

Wonderful to see ⁦Gary Hamel⁩ kicking off the QSPSummit in Porto today with a picture of my teaching’ home ⁦London Business School⁩ in full screen #QSPSummit

Gary Hamel QSP Excited to hear helen edwards speak about growth and leadership. Intriguing start with a picture of a senator jogging. Apparently people could once be arrested in the USA for jogging as “misuse of the highway” #qspsummit

Gary Hamel QSP helen edwards Bill Bowerman introduced the idea of running for fitness partnering with cardiologists and long story short… the fitness revolution. And sectors and businesses that emerged. From something that didn’t even exist. #qspsummit helen edwards

Gary Hamel QSP helen edwards Bowerman and his business partner Knight set up Nike. They weren’t disrupting from isolated innovation. They responded to consumer-driven disruption. Which fosters new industries and new winners #qspsummit

Consumer interest in #trends can flip from uninterested to fully devoted in the blink of an eye. Learn to predict mainstream behaviours and harness their power for #BrandGrowth with this free chapter from 'From Marginal to Mainstream' by helen edwards. bit.ly/46sUmN8

New trend: the combined bar and book recommendation. H Edwards 💙 and Bloody Mary's Deal.

Iceland stores pull off one of the hardest tasks in marketing – effectively targeting lower- income consumers – and they do it in a way that isn’t patronising or solely focused on price. Take a look at how in my latest Marketing Week column marketingweek.com/helen-edwards-…

Why we should be on our guard about so-called behavioural science. My latest Marketing Week column. marketingweek.com/helen-edwards-…

The fantastic @FOM is next Thursday. Come and join me on the Navigating Trends stage at 13.20 where I will be talking about how to find new routes to sustainable growth. And those nice people Marketing Week have bought copies of my new book to give away FREE See you there

I find it pleasing that Wired Mag is still in print. I don’t read it as often as I should – but can totally recommend the latest issue not least for the extended editorial on OpenAI – if, like me, you are still at the stage of seeking to understand then it is well worth a read.

Achieving anything in marketing means engaging the whole organisation. Join me and @PositivelyTMM on Nov 14 9.30am UK themarketingmeetup.com/events/how-to-…

Why the NatWest Farage debacle is a timely warning to all marketers in all sectors. My latest Marketing Week column marketingweek.com/marketers-forg…

Well worth a read: The power of partnership: How the CEO–CMO relationship can drive outsize growth mck.co/3FxnSFp via McKinsey & Company

“Describe the target consumer as though you like them”. helen edwards on how our internal language around customers can damage our external relations with them. buff.ly/45ZC2tM

Why every CMO needs a chief creative officer - even if they don't need an agency. My latest Marketing Week column marketingweek.com/the-c-suite-is…

Thoughts on collaboration. "When the consultations are over, your voice has been heard, and a firm decision has finally been made, even if it is one you do not agree with, you should please play your part in ensuring it will be a success." From helen edwards buff.ly/3Vnpzhw

Your next #innovation might be in the margins. Discover how marginal behaviours can journey into the mainstream, and how your #brand can be there when they do, with helen edwards.👇 bit.ly/47ub7HN