Heidi Yu (@heidihanyu) 's Twitter Profile
Heidi Yu

@heidihanyu

CEO of SocialBook

ID: 14964680

linkhttp://www.socialbook.io calendar_today31-05-2008 17:30:23

6,6K Tweet

891 Followers

15 Following

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Oura's genius: Hardware (€399 ring) Subscription ($5.99/month for deep data) Double revenue stream. 20% of income now from subs. Self-awareness is the new luxury good. #SocialBook #InfluencerMarketing #CreatorEconomy #SmartWearables #HealthTech

Heidi Yu (@heidihanyu) 's Twitter Profile Photo

Let's talk about Papa, the $1.4 billion "companionship" app. #SocialBook#InfluencerMarketing#CreatorEconomy#SilverEconomy#HumanConnection

Heidi Yu (@heidihanyu) 's Twitter Profile Photo

Real connection > Real ads. Papa’s story proves it. With SocialBook, your brand can be the next one the world falls in love with. ✨ #SocialBook #InfluencerMarketing #CreatorEconomy #SilverEconomy #HumanConnection

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Why are health insurers paying Papa? Because data shows their service leads to: ✅ 19% lower care costs ✅ 18% fewer hospitalizations #SocialBook #InfluencerMarketing #CreatorEconomy #SilverEconomy #HumanConnection

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Viral TikTok gadgets share a secret: They look cool and solve a micro-problem instantly. That visual + instant gratification combo is pure gold. #TikTokProducts #ViralGadgets #CreatorEconomy #SocialBookInsights #GlobalEcommerce

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The exoskeleton arms race is on. 5 brands.5 completely different paths to upgrading the human body. Modular power suits. AI-wheeled speed bursts. The category is exploding. #ExoskeletonRevolution#FutureOfMovement#GearTech#CreatorEconomy#SocialBookInsights

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Exoskeletons are blowing up again — five brands, five totally different ways to upgrade the human body. From modular power-ups to AI-wheeled speed boosts, this category is getting insane traction. #ExoskeletonRevolution#FutureOfMovement#GearTech#CreatorEconomy#SocialBookInsights

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If you’ve been watching the tech and outdoor gear space lately, you’ve probably noticed something wild happening: exoskeletons have quietly gone mainstream.#ExoskeletonRevolution#FutureOfMovement #GearTech#CreatorEconomy#SocialBookInsights

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Making money can be simple: a button, a story, a feeling. If a tiny detail can redefine an outfit, what can your brand redefine? #BrandStory #CreatorMarketing #SocialCommerce #ViralProducts #BuildWithHeidi

Heidi Yu (@heidihanyu) 's Twitter Profile Photo

Button Amsterdam mastered it: low cost, high transformation. They sold not a product, but a micro-identity. What does your brand really sell? #BrandStory #CreatorMarketing #SocialCommerce #ViralProducts #BuildWithHeidi

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Social media isn’t just for ads—it’s for stories. Button Amsterdam grew through UGC, vibe, and relatability. Ready to tell your story? #BrandStory #CreatorMarketing #SocialCommerce #ViralProducts #BuildWithHeidi

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200M views on nail videos. $10-$90 press-on nails. Western markets, high demand, high margins. If you don't understand traffic, you're already losing. . #Ecommerce #TikTok #BusinessThread

Heidi Yu (@heidihanyu) 's Twitter Profile Photo

Hot take: Red Bull’s best product isn’t an energy drink. It’s the culture of extreme, unapologetic ambition it built. Brand lesson: When your product is hard to differentiate? Define a culture. #BrandMarketing #EventMarketing

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Red Bull’s 5-year Stratos Project: 9 minutes of free fall, 8 world records, 8M+ live viewers. Cost: $50M. Media value: $6B. That’s how you do event marketing right. #BrandStorytelling

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Red Bull X-Alps: 1,200km of pain, 4,000m elevation gains, mandatory rests & eliminations. It’s not a race — it’s a test of being human. And it’s genius brand building. #CulturalBrand

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6 people. $11M raised. The tutoring industry just got flipped upside down. 🚨 #EdTech #Startups #AI #TutoringReimagined @VideoTutor

Heidi Yu (@heidihanyu) 's Twitter Profile Photo

6 People. $11M. The Death of $300/Hr Tutoring. AI education isn’t about changing knowledge. It’s about who gets access to great teaching. Game. Changed. #EdTech #AI #Tutoring #StartupsThatMatter @VideoTutor

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They built a forum where only AI could post. Humans were locked out. Within days, over a million agents joined. Was this an AI awakening… or a perfectly engineered panic? #AI #ArtificialIntelligence #OpenClaw #Moltbook #AIagents #TechNews #FutureTech #Automation #EmergingTech

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While the internet argued about “AI society,” something else happened. Overhyped… or underestimated? #AItools #OpenClaw #AIagents #Automation #FutureOfWork #TechTrends #StartupLife #ArtificialIntelligence #Productivity

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Simple products. Viral videos. Crazy prices. TikTok isn’t selling items — it’s selling a lifestyle #CrossBorderEcommerce #ViralProducts #TikTokTrends #InfluencerMarketing #DTCbrands #ProductDiscovery #ExportBusiness #OverseasSales #MarketInsights #GlobalConsumers #StartupProducts