#AI is primarily being used for operational tasks in #DigitalMarketing, with 40% of marketers worldwide using it for social media management. Only 50% of US B2C marketers have piloted it for creative tasks: emarketer.com/content/ai-pow…

#B2B #marketing leaders are grappling with complicated #MarTech stacks. #DemandScience's new report reveals companies could unlock an additional 32% in annual #revenue by streamlining their technology: demandgenreport.com/industry-news/…

Celebrities continue to dominate #SuperBowl #ads because their instant recognizability and mass appeal better suit one of the last monocultural #TV moments: digiday.com/marketing/the-…

#Google announced the #UniversalCommerceProtocol (UCP), a new industry standard for #AI #ShoppingAgents that will enable #retailers to streamline AI-powered #ecommerce across discovery, #purchasing, and #CustomerSupport: cnbc.com/2026/01/11/goo…

Check out the gorgeous #typography on these vintage pencils! #Marketing #designers love typography because it does double duty: it makes #content readable while communicating #BrandPersonality and tone: presentandcorrect.com/blogs/blog/typ…

#OpenAI announced #ChatGPT will begin testing #ContextualAds that appear at the end of conversations, marking a shift from traditional interrupt-based #advertising to #ConversationalAdvertising that integrates into user dialogues: forbes.com/sites/terdawn-…

Sorry, folks. Not even a legend like #PunxsutawneyPhil can stop this cold snap: usatoday.com/live-story/new…

#Brands are once again building anticipation for #SuperBowl LX by releasing #teasers of their #ads. #Commercials have become cultural #content that viewers actively critique, rank, and discuss: investopedia.com/the-super-bowl…

Well, that didn't take long. So what did we learn about the failed attempt to #rebrand the #PhiladelphiaArtMuseum? When seeking to expand your #BrandReach to new markets, be very careful to avoid alienating your #CoreAudience. news.artnet.com/art-world/phil…

#SuperBowlLX #ads cost $8 million for 30 seconds this year, pushing brands to leverage celebrity #social reach, nostalgic music, and emotional #storytelling. See which ads got our attention and why on #HanlonInsights: hanloncreative.com/hanlon-insight…

After a decade of #minimalist #SansSerifs dominating #design, #typography in 2026 is embracing personality and craft through trends like high-contrast serifs, reimagined vintage letterforms, and deliberately imperfect type that introduces "friction" : creativebloq.com/design/fonts-t…

The #WinterOlympics offered brands like Salomon, Delta, and Ralph Lauren a rare convergence of global #attention and aspirational #BrandStorytelling, giving them a credible platform to connect emotionally with #consumers at scale: bizbash.com/sporting-event…

Achieving elite an #CustomerExperience (#CX) requires the same relentless daily discipline and cross-functional teamwork found in #Olympic athletes. Organizations must leverage precise metrics to continuously evolve as #CustomerExpectations rise: cmswire.com/customer-exper…

It's the end of an era! #MrClean, the iconic #mascot introduced in 1958, announced his retirement after 68 years as the face of the cleaning brand. Don't give him his gold watch just yet, though. Something tells me there is more in store! usatoday.com/story/money/20…

#Brands are shifting from one-off #influencer deals and passive #affiliate programs to always-on, #gamified #microcreator communities that let them guide #UGC more strategically, build in-house creator ecosystems, and deepen #BrandLoyalty over time: digiday.com/media/why-more…

The theme at #IAATalks 2026 in #B2B buying was: "defensible beats successful": #buyers prioritize #vendors who feel safest over those who are simply the best choice, meaning #BrandBuilding is fundamentally about pre-emptive trust: thedrum.com/news/five-less…

#Brands risk undermining long-term #credibility by chasing #SocialMedia trends and #meme cycles instead of maintaining consistent, emotionally coherent narratives: campaignlive.com/article/brand-…

#Dove partnered with #Reddit to launch "R/eal reviews," a campaign rooted in its "Real Beauty" platform that showcases authentic #UserReviews, allowing it to capitalize on Reddit's reputation for honest #product opinions: marketingdive.com/news/dove-lets…

As #MarchMadness approaches, major brands are launching #NCAA tournament-themed campaigns featuring both professional athletes and college players under #NIL deals, leveraging basketball stars to promote their products: brand-innovators.com/brands-continu…

According to 2025 performance data, the top #ad types on #LinkedIn are #ShortForVideo, #ThoughtLeader Ads, #personalized creative, #QualifiedLeadOptimization, and the new #AdsDuplication feature: searchengineland.com/b2b-linkedin-a…