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Alongside communication (2nd), strategy (6th) and analytics skills (7th) are the most sought after soft skills for marketers. LinkedIn attributes this to companies’ desire for growth. marketingweek.com/communication-…

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VOICE | Amanda Wood shares how instead of choosing between creators and celebrities, brands see success in harnessing the power of both. adweek.it/3SJI78S

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Aline Santos to depart Unilever after 35 years The chief brand officer is leaving the FMCG giant after three decades at the business. marketingweek.com/aline-santos-d…

Soiled briefs: your parody ad won't make a mark, here’s the fix dlvr.it/T33QMH #Opinion

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Are companies losing faith in marketing and CMOs? Or gaining it? Is the CMO role on the way out? Or back in? Mark Ritson offers an unpopular perspective: how about neither? This obsession with the CMO role is indicative of nothing at all marketingweek.com/ritson-end-cmo…

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During her time at Unilever, Alessandra Bellini was involved in a lot of innovation. She has chosen to reflect on a few occasions where, despite best-laid plans, the innovations did not succeed in their markets. marketingweek.com/time-messed-up…

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Majority of marketers in role for less than three years Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years. marketingweek.com/most-marketers…

McCann has made a move to consolidate its brands, and in doing so has shut down 215 McCann, the agency behind some of Microsoft’s top Xbox work. The move has resulted in some layoffs at the agency. adweek.it/3x7tXHv

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So... should the FBI consider the Libertarian Party an enemy of the state? Leave a comment explaining why/why not. #1A #4A #libertarianism #FreeSpeech #FreeSpeechMatters

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