Gus Silber (@gussilber) 's Twitter Profile
Gus Silber

@gussilber

I play with words, and sometimes work with them too, as a Journalist/Author/Scriptwriter/Speechwriter/TweetWriter.

ID: 15245376

linkhttp://gussilber.wordpress.com calendar_today26-06-2008 16:36:47

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Gus Silber (@gussilber) 's Twitter Profile Photo
Gus Silber
@gussilber

5 months ago

I cringe every time I see a South African brand or company referring to their purpose as their "North Star". You can't see the North Star from the southern hemisphere, for heaven's sake. I can only presume, therefore, that their guiding purpose is to get hopelessly lost.

I cringe every time I see a South African brand or company referring to their purpose as their "North Star". You can't see the North Star from the southern hemisphere, for heaven's sake. I can only presume, therefore, that their guiding purpose is to get hopelessly lost.