Sunil Gupta (@guptsunil) 's Twitter Profile
Sunil Gupta

@guptsunil

Harvard Business School professor, digital strategy expert, author of new book Driving Digital Strategy tinyurl.com/ybzft99o

ID: 24021274

calendar_today12-03-2009 20:01:57

236 Tweet

5,5K Followers

132 Following

Working Knowledge (@hbswk) 's Twitter Profile Photo

"Driving Digital Strategy," a new book by Sunil Gupta of Harvard Business School, explores how traditional #business can make the leap into the digital age. Read our interview with Sunil Gupta and an excerpt from the book: hbs.me/2MxYmqn

Working Knowledge (@hbswk) 's Twitter Profile Photo

Digital strategy turns traditional #business strategy on its head in that the company’s primary focus is on the customer, not on products or competitors. Sunil Gupta Harvard Business School HBS Digital Initiative hbs.me/2wa7zLg

Harvard Business School (@harvardhbs) 's Twitter Profile Photo

Leaders think of “going digital” as a way to cut costs or to attract #customers with a flashy new app. Sunil Gupta says successful #digitalstrategy is far more complicated: hbs.me/2wA7MrD Harvard Business Review

Leaders think of “going digital” as a way to cut costs or to attract #customers with a flashy new app. <a href="/guptsunil/">Sunil Gupta</a> says successful #digitalstrategy is far more complicated: hbs.me/2wA7MrD <a href="/HarvardBiz/">Harvard Business Review</a>
Working Knowledge (@hbswk) 's Twitter Profile Photo

Developing a digital strategy starts with understanding your customer's perspective, says Sunil Gupta, author of the new book, "Driving Digital Strategy: A Guide to Reimagining Your #Business." Sunil Gupta Harvard Business School HBS Digital Initiative hbs.me/2Pxcdul

Developing a digital strategy starts with understanding your customer's perspective, says Sunil Gupta, author of the new book, "Driving Digital Strategy: A Guide to Reimagining Your #Business." 
<a href="/guptsunil/">Sunil Gupta</a> <a href="/HarvardHBS/">Harvard Business School</a> <a href="/digHBS/">HBS Digital Initiative</a> hbs.me/2Pxcdul
HBS Exec Ed (@hbsexeced) 's Twitter Profile Photo

Digital strategy involves more than launching a new app—it requires a fundamental shift in approach, argues #HBSExecEd faculty cochair Sunil Gupta. hbs.me/2QfVeQA

Harvard Business School (@harvardhbs) 's Twitter Profile Photo

In a #digital age, while some companies are thriving by reimagining their #business, others have been left behind. Sunil Gupta examines what is driving digital #strategy in Outlook Business : bit.ly/389qrKR

In a #digital age, while some companies are thriving by reimagining their #business, others have been left behind. <a href="/guptsunil/">Sunil Gupta</a> examines what is driving digital #strategy in <a href="/OutlookBusiness/">Outlook Business</a> : bit.ly/389qrKR