Sunil Gupta
@guptsunil
Harvard Business School professor, digital strategy expert, author of new book Driving Digital Strategy tinyurl.com/ybzft99o
ID: 24021274
12-03-2009 20:01:57
236 Tweet
5,5K Followers
132 Following
.Sunil Gupta's Driving #Digital Strategy session from earlier this morning = illustrated.🎨 #HBSExecEdSummit
"Driving Digital Strategy," a new book by Sunil Gupta of Harvard Business School, explores how traditional #business can make the leap into the digital age. Read our interview with Sunil Gupta and an excerpt from the book: hbs.me/2MxYmqn
Digital strategy turns traditional #business strategy on its head in that the company’s primary focus is on the customer, not on products or competitors. Sunil Gupta Harvard Business School HBS Digital Initiative hbs.me/2wa7zLg
Leaders think of “going digital” as a way to cut costs or to attract #customers with a flashy new app. Sunil Gupta says successful #digitalstrategy is far more complicated: hbs.me/2wA7MrD Harvard Business Review
Developing a digital strategy starts with understanding your customer's perspective, says Sunil Gupta, author of the new book, "Driving Digital Strategy: A Guide to Reimagining Your #Business." Sunil Gupta Harvard Business School HBS Digital Initiative hbs.me/2Pxcdul
Digital strategy involves more than launching a new app—it requires a fundamental shift in approach, argues #HBSExecEd faculty cochair Sunil Gupta. hbs.me/2QfVeQA
What is Jeff Bezo's master plan? Sunil Gupta helps explain what Amazon's plan might mean for the future. hbs.me/2qR75dn via The Atlantic
In a #digital age, while some companies are thriving by reimagining their #business, others have been left behind. Sunil Gupta examines what is driving digital #strategy in Outlook Business : bit.ly/389qrKR
What policy makers need to make better decisions. bostonglobe.com/2020/04/02/opi… via The Boston Globe
What's the business logic behind this made-up holiday? Sunil Gupta discusses the birth of #AmazonPrimeDay: hbs.me/2v8o3k9
“What we found with our research was that [Facebook] likes lead to nothing.” -- Sunil Gupta hbs.me/2xfA4GT