You’re allowed to design something beautiful even if no one notices it but you.

Hardware is the most brutal game. No A/B tests. No silent bug fixes and build pushes. You get one chance, and it better survive real homes.

There’s a silent billion-dollar opportunity in fixing everything ugly that Indians are used to.

Billing at Croma or similar stores take longer than expected. Once you decide to buy, there are 4–5 decision points. Warranty add-ons, payment offers, and delivery details.

Build products that make people brag.

;;;;;kkkkkk... after-lunch sleep incoming.

I realised I'm not a twitter thread person. 👀 I can either tweet or write long form. Anything in between feels like extra work just for the sake of it.

Users don't want better onboarding. They want to skip onboarding and just get started.

Discover, observation, 'research' are not separate tasks. It should be baked in your day-to-day work, bit by bit. Just like finding inspiration is a daily activity.

The paper clip we use today was patented in 1899 by William Middlebrook. But it wasn’t the first. Earlier versions twisted, broke, or punctured paper. Middlebrook’s version added the second loop. Why? To allow papers to slide and unclip without tearing. That one loop changed

Celebrities vouch really hard for cement and tmt rods.

Selling my 1 yr old Apple Watch 9. Has extended warranty. Lmk in DM if interested.

Forks used to have two tines. When cooks tried to pick up slippery meat or twirl pasta, it kept falling. The three-tine fork came first but the real fix was four. More grip, less stab. It was pure usability, discovered slowly over centuries.

Most people own more bottles than they use. I have 12+ unused. A single favourite gets used daily. The rest remains untouched for months.

Buttons used to be decoration. Only in the 13th century did tailors begin cutting slits into fabric and creating buttonholes.

I have three drawer organisers and still can't find my favourite pen. Yes, I will still buy more.

Eagerly waiting for the Pencilvac to be available soon.

Toothpaste tubes used to be made of tin. People would cut them open with scissors to get the last bit out. When plastic tubes arrived, the complaint shifted to squeezing too much. Same design. Different flaw.

In middle-class Indian households, jars or old plastic soda bottles are often repurposed into pantry storage or water bottles. Because it's available.

The pencil sharpener was invented because people kept ruining points with knives. The crank version centered along with sharpening the pencil. That’s the real feature.