Despite the Shopify Conversions API connection being easy to use, it’s not a solution to iOS 14 data loss. The ideal benefit of the Conversions API is precise control over data flow. Learn why Shopify standard Conversion API falls short of this standard - buff.ly/3ZE6VlG

It’s likely that you've been told you that you need a Conversions API connection. We dive into an overview of Conversions APIs and what it means for you as a digital marketer working with the Facebook and Shopify platforms. buff.ly/3H5vTSu

April 2021 will live in infamy among marketers. iOS14 was released and significantly changed digital marketing by neutering Facebook ad optimization capabilities. Explore what happened during that month and how top marketers have adapted since here - buff.ly/3GLzNzA

By combining Popsixle and TripleWhale, you can get the best of both worlds. Popsixle restores data flow to Facebook to pre-iOS14 days. TripleWhale will then help you measure the impact of that restored data - providing more accurate recommendations. buff.ly/3GECYct

Learn what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options are for setting up a Conversions API connection on your eCommerce site. buff.ly/3ZBEmoG

An ideal Conversions API hands over control of data management and transfers it to website owners.But not all Conversions API are alike. Learn why Shopify standard Conversion API might not be right for your e-comm store - buff.ly/3ZE6VlG

CAPI is a way for you to track conversions on your website or in your app. You can use it to track any action that a user takes. But what are your options for Conversions API? We explore this and more - buff.ly/3H5vTSu

Some of the most common errors we see that marketers see when setting up a Conversion API connection: holes in your purchase funnel, missing product meta data, and missing parameters needed to match to a person. Learn how to fix them here - buff.ly/3QDkePb

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API - buff.ly/3QDkePb

Sending data from your website back to Facebook is so critical to a successful ad campaign. A Conversions API is the best way to do this for several reasons. buff.ly/3ZBEmoG

Installing a Facebook tracking pixel seems simple and easy, but there are many setup problems. In the first of a series, we guide you on what to do if your Shopify store has duplicate pixel installations. buff.ly/3kKGdHU

With a well configured Conversions API connection, your site isn’t impacted by iOS14 data loss or ad blocking technology. You can expect to see improved ad performance, more consistent performance, and more accurate attribution. Why? Find out here - buff.ly/3ZBEmoG

You need to set up a Facebook Conversions API connection to fix poor ad performance caused by iOS14. But after setting up the connection, many people don’t see the results that were expected. Learn why here - buff.ly/3QDkePb

Facebook ad costs are something every brand should be tracking closely. We analyzed $30M in spend across 250+ ad accounts. We've seen CPAs for eComm brands go up about 8% over the past 6 weeks. What are you seeing with your brand?

In a world shaken by iOS14, the introduction of iOS17 has sparked panic. We wrote a detailed post that explores why iOS17 should have little to no impact on Facebook/Meta ads. popsixle.com/articles-podca…

Popsixle CEO, Noah King, joined TagHero's Tech Roundtable to discuss iOS17's privacy changes. Should this be something marketers need to worry about? 😅 Check out the full conversation below: buff.ly/3Xp4ti1

A 2023 Necessity: Pairing creative variations with real-time data harnesses the full potential of Facebook’s Machine Learning. Great data will train Facebook’s system to pinpoint customers likely to buy, not just browse. buff.ly/46EiVXV

Trust Facebook's reporting? Hear us out. Check out our newest product update, The Attribution Accuracy Dashboard. This visualization (the 1st one) is not just informative, but it is the first step in regaining control of your ad account. Happy 4th! buff.ly/3JAAdek

The question everyone wants to know: How much should I be spending on Facebook ads? We partnered with Intensify to dissect this question and provide some clear recommendations. Click the link for more! buff.ly/44C2wRI

I'm excited to share Popsixle's latest event support now includes even more granular, custom data: 🍭 New vs Return Customer Segmentation 🍭 Lifetime Order Count 🍭 Lifetime Customer Value