A must-read on Silicon Valley & the 21st-century spy game: politico.com/magazine/story…

RIP to this wonderful patriot and statesman. washingtonpost.com/local/obituari…

Very proud of our client MTS Logistics, Inc. for their hard work and dedication to raising over $50,000 for autism awareness. Boucher + Co. was proud to help sponsor the event. prnewswire.com/news-releases/…

Read my blog post on whether or not you should be #advertising on Instagram - bouch.co/insta-blog-jan

Intreresting read out today from Search Engine Land re: Google making SEO for travel sites closer to being irrelevant - bouch.co/1nJuKoI

Great to be on-site with our client Silver Stars Fitness. Stay fit Boucher + Co. team.

.@Facebook rolling out a new look for Pages. Boucher + Co. clients have it, will likely go to many more over next week.

.Google makes changes to @Adwords Keyword Planner, with long-term implications for SEM and SEO campaigns for smaller advertisers. (1/3)

It seems that smaller businesses with lower budgets or little to no steady ad spend with Google will not see full search volume data. (2/3)

Too early to tell what implications are, but likely: less precise planning for small businesses & use of "best guess" planning. (3/3)

Avoid the noise, for now. Great new blog post from Boucher + Co. team on why #Snapchat is no threat to #Facebook. boucherco.com/facebook-snapc…

Good The New York Times piece on Chase retooling their #advertising strategy & seeing similar results. Programmatic ads work: nyti.ms/2oAxxl6

Good insight from Think with Google: Gen Z is Mobile First, Brand Savvy, and Ready to Spend. Very true! See more: thinkwithgoogle.com/interactive-re…

Alphabet Chairman Eric Schmidt makes case that AI good for society & will adapt like Industrial Revolution: bit.ly/2p5qWDM

MTS Logistics, Inc. So proud of our Boucher + Co. client MTS Logistics, Inc. for #givingback to autism awareness thru their Bike Tour. #GoSpectrumBlue

.@Facebook is preparing for more changes that may attract video advertisers. Good read for anyone interested in or currently advertising on there: nytimes.com/2018/01/21/bus…

Our Boucher + Co. clients have had great success w/Amazon ads - a high ROI, simple targeting, and increased sales volume. So, it's no surprise that their ad business is growing rapidly: digiday.com/marketing/amaz…

Good read on the market for fake social media followers. Glad to see focus on this by The New York Times. Never buy followers, rather build them through targeted campaigns. nyti.ms/2GmCNTa

.Twitter's 280-character limit is not being fully-utilized. Not surprising, given that they are marketing themselves as a current events/news platform. People are used to 180-characters. Maybe they will change the limit again... theverge.com/2018/2/8/16990…

Interesting take on why recent Facebook algorithm changes mean canvas ads could take a larger role in brands' reach strategy: adweek.com/digital/amir-s…