You might not realize it, but they are watching you closely. Every tweet, post, and newsletter Someday someone you've never met will appear and want to buy from you. It might seem like a fluke. It's not. Marketing is often a long game, but it works. Keep it up!

There are only 3 types of software value propositions: 1. Software that increases revenue 2. Software that reduces cost 3. Software that promises improved productivity Understand which one you solve and double down on it in your messaging.

Shout out to the one-person startup marketing teams who are really: Writers Editors SEO strategists Social media managers Designers Email marketers Product marketers Brand marketers Project managers HubSpot admins Customer researchers Social media managers

Founders: Here are 3 skills you can improve right now to help grow your business: 1. Marketing 2. Copywriting 3. Sales What did I miss?

Salesperson 1: We do influencer marketing Salesperson 2: We specialize in influencer marketing for $1B+ consumer electronics brands launching new online retail products Who gets your business? Specificity is not about excluding; it's about resonating with the right ppl

Watching our Jazz in jammies on the couch tonight with my man Luke. #WhereUWatchin #GoJazz #LesOlsonIT

To all you dads trying to set up your kids’ Christmas presents from Amazon/Temu with poorly-translated (or no) directions this morning, I salute you.