Gabrielle Scott (@gabriellevscott) 's Twitter Profile
Gabrielle Scott

@gabriellevscott

Marketing strategist + rookie mom. Partial to serial commas, dry humor, and funfetti.

ID: 1020007686656724995

linkhttp://www.linkedin.com/in/gabriellevscott calendar_today19-07-2018 18:09:18

46 Tweet

21 Followers

212 Following

Gabrielle Scott (@gabriellevscott) 's Twitter Profile Photo

So. Damn. Accurate. "When I was a kid watching leading ladies in Disney movies, I never imagined I'd grow up to relate most to the one scrubbing floors." huffingtonpost.com/entry/27-funny… via @HuffPostParents

Gabrielle Scott (@gabriellevscott) 's Twitter Profile Photo

Ah, the irony of the #openoffice trend. This new study's findings ring true, based on my personal experience working in cubicles at larger multinational firms vs. open floor plans at start-ups. Concentration and privacy are hard to come by.

Adobe InDesign (@indesign) 's Twitter Profile Photo

Big news! More than 600 fonts from Monotype. just landed in Creative Cloud plans including some heavy lifters in the type world. See what's new for @typekit: adobe.ly/2AQEHMU

Big news! More than 600 fonts from <a href="/Monotype/">Monotype.</a> just landed in Creative Cloud plans including some heavy lifters in the type world. See what's new for @typekit: adobe.ly/2AQEHMU
Joe Biden (@joebiden) 's Twitter Profile Photo

Today we honor the memory of Heather Heyer, whose spirit we see in every person who stands up to reject hatred and bigotry. Make no mistake: this fight goes on. The battle for the soul of this nation rests with each of us, everyday.

EmpiRx Health (@empirx_health) 's Twitter Profile Photo

While the Rx drug industry has evolved, the method of analysis that plan sponsors use to make key strategic business decisions hasn't adapted. bit.ly/2Mn5a9p

While the Rx drug industry has evolved, the method of analysis that plan sponsors use to make key strategic business decisions hasn't adapted. bit.ly/2Mn5a9p
Gabrielle Scott (@gabriellevscott) 's Twitter Profile Photo

Hi #contentchat! Typically I've ghostwritten thought leadership pieces for senior execs that have been placed as byline articles in major publications. I actually enjoy this work though it's crucial to have the SME provide that expert-level oversight.

Gabrielle Scott (@gabriellevscott) 's Twitter Profile Photo

A1: Ghostwriting duties in a company setting include everything from internal comms, whitepapers, articles, social media posts, blogs, and more. Anything where the "author" needs help presenting a compelling point and highlighting the company's brand or offering. #contentchat

Gabrielle Scott (@gabriellevscott) 's Twitter Profile Photo

A2: I've found that most execs like to pretend, even internally, that they wrote it themselves. Therefore, I keep a running list of projects to present during qtr/annual reviews & work with Mktg colleagues to understand the reception to/ conversions from the piece. #ContentChat

Gabrielle Scott (@gabriellevscott) 's Twitter Profile Photo

Anyone else find themselves in situations where Marketing/PR is insisting an exec "write" an article but the exec isn't interested so you're stuck grasping at straws. How do you work with an unwilling "author"? #contentchat

Valerie Jarrett (@valeriejarrett) 's Twitter Profile Photo

The Marjory Stoneman Douglas High School students are braver and more resilient than most adults but they also need our love, encouragement and support in the first day of school, and every day ❤️

EmpiRx Health (@empirx_health) 's Twitter Profile Photo

One warning sign of lax clinical management programs is higher-than-appropriate prior authorization approval rates, which significantly impacts the overall costs incurred by the plan and its members. Learn more at bit.ly/2L9UAhB. #empirxhealth

One warning sign of lax clinical management programs is higher-than-appropriate prior authorization approval rates, which significantly impacts the overall costs incurred by the plan and its members. Learn more at bit.ly/2L9UAhB. 
#empirxhealth
Sheera Frenkel (@sheeraf) 's Twitter Profile Photo

Here’s a story about what it took for me to appear on MSNBC this morning for five minutes to talk about my front-page story in the NYT. Or: Why it is so hard for working moms to have it all. (Thread)

Dan Rather (@danrather) 's Twitter Profile Photo

So Fox News shames a man for working at Trader Joe's because he was once on a hit TV show? Demonizing hard work while abetting grifters enriching themselves on tax dollars is a potent stew of hypocrisy and irony. Maybe we're unknowing extras in a revival of the Twilight Zone.

Bridgit Mendler (@bridgitmendler) 's Twitter Profile Photo

Dr Christine Blasey Ford, or Aunt Chrissy as I know her is the person who patiently helped me with my college application, she was the first to give me a hug when I saw my family on vacation. Please remember her humanity. This is a message from our family #DearProfessorFord

Dr Christine Blasey Ford, or Aunt Chrissy as I know her is the person who patiently helped me with my college application, she was the first to give me a hug when I saw my family on vacation. Please remember her humanity. This is a message from our family #DearProfessorFord