The best designers aren't attracted to "blank slate/ground floor" (negative space) – you need to go actively create a positive image of design at your company they can picture themselves inhabiting. Typically includes: -evidence of "creative spark" that already exists inside the

Been a little obsessed with Apple hardware aesthetics lately

product design in software has always been a sequence of connected jobs: understanding which problem is worth solving, exploring options visually, getting to something testable fast, iterating, and making decisions with incomplete information. but this whole product development

Happy 50th Apple

This shit gonna be on Apple billboards for decades “Shot on iPhone”

Imagining the most no-brainer Apple NASA campaign, inspired by TBWA\Media Arts Lab

Earth, Shot on iPhone 17 Pro Max, Apple campaign concept by me #ArtemisII #Apple #NASA #Moon

Apple Champs-Élysées has a gorgeous new Hermès installation inspired by the new Faubourg face in watchOS 26. Looks absolutely fantastic. Love when they do stuff like this. Shots shared over on LinkedIn by Alexis Filipe. Go check out the post for more pics. linkedin.com/posts/alexisfi…

It makes me so happy that from the iPhone 14 campaign on Apple’s ad teams are slowly becoming more willing to give us a peek behind the curtain into the infinite white room to see how the commercials are made